Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



“The hotpot market in China has seen some significant developments pre-COVID-19. Among the most notable include leading brands expanding their offerings into lower-tier cities, consumers showing interest in premium options, and hotpot formats starting to diversify with popularity increasing in solo, fusion and ‘signature dish’ formats. Leveraging the advantage of easily achieved standardisation, brands have begun to diversify with hotpot-related retailing. Though the outbreak of COVID-19 has hit the dine-in hotpot market badly in the short and medium term, this has also accelerated expansion to retail formats.”
Zhenni Wu, Research Analyst, April 30, 2020

Key issues covered in this Report

  • How the market has responded to the outbreak of COVID-19
  • Market factors that influence the development of the hotpot dining market
  • The performance of leading brands in 2019
  • Consumers’ attitudes towards hotpot dining and hotpot delivery services

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Report scope
          • Figure 1: Example of takeaway hotpot and self-heating hotpot
        • Definition
        • Executive Summary

            • The market
              • Market experiences disruption caused by COVID-19, and will recover slower than expected
                • Figure 2: Forecast of market size of hotpot dining (adjusted for COVID-19), China, 2014-24
              • Market development breaks geographic boundaries
                • Market was moving upward
                  • Mature supply chain guarantees stable supply
                    • Impact of COVID-19 on Hotpot Dining
                      • The outbreak puts companies under pressure, but sparks new opportunity
                        • Figure 3: Short, medium and long term impact of COVID-19 on hotpot dining, April 2020
                      • The outbreak of COVID-19 has stimulated hotpot condiments and self-heating business
                        • Companies and brands
                          • Haidilao and Xiabuxiabu secure their leading positions
                            • O2O retailers march into the hotpot business
                              • Hotpot brands are going to retail
                                • Brands find ways to survive from COVID-19
                                  • The consumer
                                    • Hotpot experience is no longer limited to restaurant dining, even before COVID-19
                                      • Figure 4: hotpot consumption frequency in each occasion and hotpot Maocai consumption frequency, December 2019
                                    • Perception towards hotpot delivery suggests it has a room for further improvement
                                      • Figure 5: Attitudes towards hotpot delivery, December 2019
                                    • Regional hotpots have markedly different appeal
                                      • Figure 6: Perception towards different types of hotpot, December 2019
                                    • Healthy nutrition offers route to premiumisation
                                      • Figure 7: Interest in innovations in hotpot, December 2019
                                    • Hotpot condiments from Haidilao and Little Sheep are market leaders
                                      • Figure 8: Purchase habits of hotpot restaurant own-label products, December 2019
                                    • What we think
                                    • The Impact of COVID-19 on Hotpot Dining

                                        • Figure 9: Short, medium and long term impact of COVID-19 on hotpot dining
                                      • Opportunities and threats
                                        • Foodservice industry under high pressure
                                          • Retailing formats move towards diversification
                                            • Supportive practices demonstrate social responsibilities
                                              • Impact on the market
                                                • What we’ve seen so far…
                                                  • No quick bounce back for Hotpot dining, with impact continuing throughout the year
                                                    • Figure 10: Forecast of market size of hotpot dining (adjusted for COVID-19), China, 2014-24
                                                    • Figure 11: Forecast of market size of hotpot dining, China, 2014-24
                                                  • Shifts in consumer behaviour
                                                    • Discretionary spending on eating out shrinks
                                                      • Figure 12: Spending changes on eating out*, March to May 2020
                                                    • The outbreak bolsters takeaway ordering behaviour
                                                      • Figure 13: Frequency of ordering takeaway foods, March to May, 2020
                                                      • Figure 14: Places concerned the most to be exposed to COVID-19, May, 2020
                                                      • Figure 15: Frequency of using contactless delivery services, March to May, 2020
                                                    • How COVID-19 will reshape the industry
                                                      • Diversification in retail products’ portfolios
                                                        • Embrace the trend for ‘going online’ or for live streaming
                                                          • Assurance of food safety is paramount
                                                            • Evolving delivery services
                                                              • Newly emerged business models to connect suppliers with consumers
                                                                • Figure 16: An example from Shuhai Supply Chain, China
                                                              • Expansion to home kitchen with more retail products
                                                                • Figure 17: Examples of ready-to-cook products/meals, China
                                                              • COVID-19: China context
                                                                • Figure 18: Accumulative confirmed cases of COVID-19 in China, January to April 2020
                                                                • Figure 19: Status of returning to work, China, March and April 2020
                                                            • Issues and Insights

                                                              • Nutrition paves the way for premium hotpot
                                                                • The facts
                                                                  • The implications
                                                                    • Improving restaurants dining experience for those eating alone
                                                                      • The facts
                                                                        • The implications
                                                                          • Figure 20: In Xiabuxiabu, China
                                                                        • Differentiate with more own brand products or distinctive services
                                                                          • The facts
                                                                            • The implications
                                                                            • The Market – What You Need to Know

                                                                              • Market contraction in 2020 but recover growth in the longer term
                                                                                • Market development breaks geographic boundaries
                                                                                  • Upgraded dining consumption pushes hotpot restaurants to go upmarket
                                                                                    • Mature supply chains reduce raw material costs and make daily supply stable
                                                                                    • Market Size and Forecast

                                                                                      • Despite being an important pillar of foodservice, hotpot dining has experienced disruption in 2020
                                                                                        • Figure 21: Forecast of market size of hotpot dining (adjusted for COVID-19), China, 2014-24
                                                                                    • Market Factors

                                                                                      • The hotpot market has broken through geographic limitations
                                                                                        • Consumption upgrade accelerates the growth speed of mid-to-high level hotpot restaurants
                                                                                          • Mature supply chain guarantees products quality and facilitates standardisation
                                                                                            • COVID-19 pushes the sales of hotpot condiments and self-heating businesses
                                                                                            • Key Players – What You Need to Know

                                                                                              • Haidilao and Xiabuxiabu maintain their leading positions in share
                                                                                                • More O2O retailers have joined the competition
                                                                                                  • Hotpot brands expand their businesses by stepping into retailing
                                                                                                  • Market Leaders

                                                                                                    • Highly fragmented market
                                                                                                      • Figure 22: Restaurant numbers of top 10 hotpot brands, 2019
                                                                                                    • Haidilao secures its position by expansion and upgraded offerings
                                                                                                      • Figure 23: Key company information of Haidilao over 2017-19
                                                                                                    • Xiabuxiabu gains marginal share
                                                                                                      • Figure 24: Key company information of Xiabuxiabu over 2017-19
                                                                                                  • Market Highlights

                                                                                                    • O2O retailers’ involvement in hotpot business
                                                                                                      • Figure 25: Hotpot pages on O2O retailers’ apps, China
                                                                                                    • Hotpot sector “going to retail” in latest trend
                                                                                                      • Figure 26: Dalongyi’s self-heating fried rice and claypot rice, China
                                                                                                      • Figure 27: Hotpot brands’ tea drink businesses, China
                                                                                                    • Grow food delivery business and engage consumers through live streaming
                                                                                                      • Figure 28: Search engine index of hotpot, China,
                                                                                                      • Figure 29: Hotpot live streaming on Taobao, China
                                                                                                    • Haidilao’s expansion to Chinese cuisine and household kitchen
                                                                                                    • The Consumer – What You Need to Know

                                                                                                      • The hotpot delivery experience doesn’t fully match restaurant dining
                                                                                                        • Different styles of hotpot tagged with distinctive labels
                                                                                                          • Innovations in nutrition and side dishes are more valued
                                                                                                          • Consumption Frequency and Channel

                                                                                                            • The occasion for enjoying hotpot is not limited to restaurant dining
                                                                                                              • Figure 30: hotpot consumption frequency in each occasion and hotpot Maocai consumption frequency, December 2019
                                                                                                              • Figure 31: Hotpot consumption, by occasion, December 2019
                                                                                                            • Affluent consumers and those with multiple children are heavy hotpot users
                                                                                                              • Figure 32: Having hotpot once or more timer per week within last 6 month, by monthly personal income and family structure, December 2019
                                                                                                            • Excite the interests of 40-somethings towards delivery service by providing upgraded offerings
                                                                                                              • Figure 33: Haven’t ordered hotpot delivery, by age group, December 2019
                                                                                                            • Females aged 25-29 are heavy users of hotpot Maocai
                                                                                                              • Figure 34: Maocai consumption frequency (once or more times per week only), by gender & age, December 2019
                                                                                                          • Attitudes towards Hotpot Delivery

                                                                                                            • Inconsistency of freshness and flavour may help explain the limited appeal
                                                                                                              • Figure 35: Attitudes towards hotpot delivery, December 2019
                                                                                                            • Ordering hotpot delivery is uncommon among those dining together…
                                                                                                              • Figure 36: Ordering hotpot delivery under different occasions, December 2019
                                                                                                            • …while it is a welcome choice for heavy Maocai hotpot users
                                                                                                              • Figure 37: Ordering hotpot delivery under different occasions, December 2019
                                                                                                            • The overall perception towards hotpot Maocai delivery is not positive
                                                                                                              • Figure 38: Attitudes towards hotpot Maocai delivery, December 2019
                                                                                                          • Perception of Different Types of Hotpot

                                                                                                            • Sichuan/Chongqing hotpot could deliver a sense of pleasure
                                                                                                              • Figure 39: Perception towards different types of hotpot, December 2019
                                                                                                            • Cantonese style hotpot gets popular for its nourishing image
                                                                                                              • Distinctive flavour and ingredients make Yunnan/Guizhou hotpot special
                                                                                                                • Foreign cuisine-inspired hotpot is perceived as special especially among females
                                                                                                                  • Figure 40: % of consumers who associate exotic styles of hotpot with the attribute of being special, by gender, December 2019
                                                                                                              • Interest in Hotpot Innovation

                                                                                                                • Craving for nutrition enhanced innovations
                                                                                                                  • Figure 41: Interest in innovations in hotpot, December 2019
                                                                                                                • Opportunities to watch: luwei hotpot
                                                                                                                  • Figure 42: Xian He Zhuang, an example of luwei hotpot, China
                                                                                                                • Females are more adventurous in trying things out of the ordinary
                                                                                                                  • Figure 43: Interest in innovations in hotpot, by gender, December 2019
                                                                                                                  • Figure 44: Hotpot seasoning with unconventional shapes, China
                                                                                                                  • Figure 45: Hotpot with durian coconut milk flavour base soup, China
                                                                                                              • Purchasing Habits of Hotpot Restaurant Own Label Products

                                                                                                                • Haidilao and Little Sheep do better in own-brand products
                                                                                                                  • Figure 46: Purchasing habits of hotpot restaurant own-label products, December 2019
                                                                                                                • The low penetration of hotpot branded products in Guangzhou reflects regional dining habits
                                                                                                                  • Figure 47: Haven’t purchased hotpot base seasoning and dipping sauce in the last 6 months, by city, December 2019
                                                                                                              • Potential for Hotpot Crossovers

                                                                                                                • Combining with leisure activities may help enhance dining experience
                                                                                                                  • Figure 48: Interest in innovative combinations, December 2019
                                                                                                                  • Figure 49: Tianfu hotpot restaurant in Luoyang, China
                                                                                                                • Females aged 25-29 show special enthusiasm towards tea drink services
                                                                                                                  • Interest in services reveals gender preferences
                                                                                                                    • Figure 50: Interested in innovative combinations, by gender, December 2019
                                                                                                                  • Married respondents with more than two kids are fond of interactive activities
                                                                                                                    • Figure 51: Interest in innovative combinations, by children in household, December 2019
                                                                                                                • Meet the Mintropolitans

                                                                                                                  • Increase female MinTs’ willingness to pay for hotpot with nutrients fortification
                                                                                                                    • Figure 52: Interest in innovations in hotpot, by consumer classification & gender, December 2019
                                                                                                                  • Diverse types of services attract MinTs
                                                                                                                    • Figure 53: Interest in innovative combinations, by consumer classification, December 2019
                                                                                                                • Appendix – Methodology and Abbreviations

                                                                                                                  • Methodology
                                                                                                                    • Fan chart forecast
                                                                                                                      • Abbreviations

                                                                                                                      About the report

                                                                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                      • The Consumer

                                                                                                                        What They Want. Why They Want It.

                                                                                                                      • The Competitors

                                                                                                                        Who’s Winning. How To Stay Ahead.

                                                                                                                      • The Market

                                                                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                      • The Innovations

                                                                                                                        New Ideas. New Products. New Potential.

                                                                                                                      • The Opportunities

                                                                                                                        Where The White Space Is. How To Make It Yours.

                                                                                                                      • The Trends

                                                                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                      Trusted by companies. Big and small.

                                                                                                                      • bell
                                                                                                                      • boots
                                                                                                                      • google
                                                                                                                      • samsung
                                                                                                                      • allianz
                                                                                                                      • kelloggs
                                                                                                                      • walgreens
                                                                                                                      • redbull
                                                                                                                      • unilever
                                                                                                                      • Harvard
                                                                                                                      • pinterest
                                                                                                                      • new-york-time