Hot Trends in Retail Bakery - Bread, Cakes and Biscuits - Ireland - June 2010
Irish retail bakery sales have experienced solid growth over the past five years, with a modest upward trajectory projected for the next five years, as health-driven innovation boosts returns. However, the severe recession in RoI has hit trade over 2009 and 2010, reducing volume and value sales of bread and cakes and premium biscuits, with a longer-term recovery anticipated.
NI bakery trade has not suffered to the same extent, but much sales volume in the region has been driven by promotions and low pricing, eroding profit margins and challenging future value growth.
What impact has the recession had on sales of bread, cakes and biscuits?
What are the key differences between usage in the RoI and NI markets?
What regulations do manufacturers and retailers need to keep on top of?
How is the bakery sector responding to demand for healthier products?
What challenges/opportunities is the all-Ireland market presented with?
Which consumer demographics should be targeted with specific products?
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