Hot Trends in Retail Bakery - Bread, Cakes and Biscuits - Ireland - June 2010
US $1,325.39 (Excl.Tax)Excl. Tax Buy Now
Irish retail bakery sales have experienced solid growth over the past five years, with a modest upward trajectory projected for the next five years, as health-driven innovation boosts returns. However, the severe recession in RoI has hit trade over 2009 and 2010, reducing volume and value sales of bread and cakes and premium biscuits, with a longer-term recovery anticipated.
NI bakery trade has not suffered to the same extent, but much sales volume in the region has been driven by promotions and low pricing, eroding profit margins and challenging future value growth.
What impact has the recession had on sales of bread, cakes and biscuits?
What are the key differences between usage in the RoI and NI markets?
What regulations do manufacturers and retailers need to keep on top of?
How is the bakery sector responding to demand for healthier products?
What challenges/opportunities is the all-Ireland market presented with?
Which consumer demographics should be targeted with specific products?
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.