Hotel Chain Strategy - March 2016
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“Brand proliferation is likely to continue as the big chains attempt to compete in each nook and cranny of the hotel market through offering a specifically tailored product. Consolidation will go forward in the current low interest rate environment as chains continue to feel the need to ‘bulk up’ as overall growth in the hotel market slows. Otherwise OTAs [online travel agents] are likely to experience a decline in their influence as hotel chain mobile app usage boosts direct bookings.”
– Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.