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Hotel Trends - February 2014

This report provides an overview of current trends in the hotel sector, including branding, distribution, financing and technological developments. Brands continue to proliferate and there are an increasing number of distribution channels with the rise of metasearch and mobile devices. The financing of hotel properties in Europe has got a little easier as more players have entered the field and several chains that were taken private before the financial crisis are being reintroduced into the stock market.

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Table of contents

  1. Introduction

      • Key findings
      • Data Sources

        • Overview

          • Outlook for spending on travel & tourism
            • Figure 1: Projected spending on leisure & business travel, 2012-20
            • Figure 2: Projected incoming receipts & domestic travel spending, 2012-20
          • Trend in hotel capacity
            • Figure 3: Trend in the number of hotels in 20 leading country markets worldwide, 2011-16
        • Branding

            • Lean luxury
              • Ruby Hotels
                • Central locations, conversions and flexible layouts
                  • Room design
                    • Food & beverage is organic, healthy and local
                      • Human resources
                        • Reception and pricing
                          • Streamlined processes
                            • Social networking
                              • Pipeline and ownership
                                • Lifestyle
                                  • Hilton tries boutique again
                                    • Marriott’s Moxy
                                      • Millennials targeted
                                        • Ikea as development partner
                                          • Pipeline
                                            • Modular construction
                                              • Health & fitness
                                                • IHG’s EVEN
                                                  • All-inclusive
                                                    • Hilton
                                                      • Hyatt
                                                      • Distribution

                                                        • Social networking – a new distribution channel?
                                                          • Role of OTAs
                                                            • Figure 4: The approximate proportion of Internet bookings directly to the hotel or chain’s website, 2013
                                                          • Two ways to look at OTAs
                                                            • Billboard effect
                                                              • Priceline/ & Expedia rule
                                                                • Expedia-Travelocity pact
                                                                  • has the advantage
                                                                    • Booking gets better conversion ratios
                                                                      • Metasearch to the fore
                                                                        • TripAdvisor
                                                                          • Google Hotel Finder
                                                                            • Figure 5: Have you heard of Google Hotel Finder?, 2013
                                                                          • Pay-per-click bidding
                                                                            • The direct channel
                                                                              • Other features
                                                                                • Carlson Rezidor’s Google partnership
                                                                                  • The rise of mobile
                                                                                    • Figure 6: Source of hotel-related traffic, bookings, room nights & revenue by type of device, 2012 & Q1/2013
                                                                                  • Hotel Tonight
                                                                                    • Growth in Europe targeted
                                                                                      • Good for distressed perishable inventory
                                                                                        • Competitive customer service
                                                                                          • Social networking
                                                                                            • Booking on Twitter
                                                                                              • Powered by chat
                                                                                              • Financing

                                                                                                  • Bank financing
                                                                                                    • No fire sales
                                                                                                      • IPOs back in style
                                                                                                        • Extended Stay of America
                                                                                                          • Hilton
                                                                                                            • Is Blackstone making money on Hilton?
                                                                                                              • Figure 7: Trend in Hilton’s share price, 12 December 2013- 30 January 2014
                                                                                                            • A rich valuation
                                                                                                              • Why so late? Why so little?
                                                                                                                • Other chains on the way
                                                                                                                  • La Quinta too
                                                                                                                  • Service Delivery

                                                                                                                      • Outsourcing
                                                                                                                        • No more reception
                                                                                                                          • Getting rid of room service
                                                                                                                            • Herb N’ Kitchen
                                                                                                                              • Declining room-service revenue
                                                                                                                                • Figure 8: Decline in room-service revenue per room, 2007-12
                                                                                                                              • Minibars on the way out too
                                                                                                                              • Technology

                                                                                                                                  • Peninsula Hotels’ technology lab
                                                                                                                                    • Technological room amenities
                                                                                                                                      • Scandic offers mobile check-out
                                                                                                                                        • Scandic’s new tech-inspired brand, HTL
                                                                                                                                        • What Next?

                                                                                                                                            • Increased segmentation
                                                                                                                                              • A countertrend to brand dominance?
                                                                                                                                                • San Francisco hotels ditching brands
                                                                                                                                                  • Hotel Zetta’s tech-focused concept
                                                                                                                                                    • Radisson to lose Fisherman’s Wharf
                                                                                                                                                      • The millennial-focused Tommie chain

                                                                                                                                                      Hotel Trends - February 2014

                                                                                                                                                      US $377.39 (Excl.Tax)