Hotels - China - January 2016
“The hotel industry in China has grown rapidly in recent years, thanks to the development of the low-end budget hotels segment and the high-end luxury hotels segment. Projections for future growth are also positive. Competition among companies is extremely fierce, especially among economy hotel chains and online travel agents."
– Lei Li, Research Analyst
This report covers the following areas:
- How technology and the internet is changing the market
- Lifestyle change –Travelling at home versus abroad
- Parallel development – Luxury hotels and budget hotels
There are more and more Chinese consumers who travel, hence there are more varied travel needs. Hoteliers should target those consumers with diverse travel needs separately and strategically, in order to meet the diverse needs of increasingly sophisticated consumers when planning and choosing travel accommodation.
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