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Hotels - China - May 2018

“The rise of home sharing is posing a threat to conventional hotel business as consumers, especially young consumers, are craving unique and authentic experiences. Hotel groups should strengthen their own advantages, such as professional customer services and fitness facilities, to stay competitive in the market. In addition, a clear focus/positioning may also help hotel brands to differentiate themselves from the fierce competition.”

- Summer Chen, Senior Research Analyst

This report will look at the following areas:

  • How to cope with rising threat from home-sharing business?
  • How to better target parents?
  • How to win over young consumers?

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Inclusions
          • Exclusions
            • Definitions
              • Figure 1: Definition of low/mid/high MHI groups, by city tier
          • Executive Summary

              • The market
                • Figure 2: Best- and worst-case forecast for total travel accommodation outlets, China, 2012-22
              • Companies and brands
                • The consumer
                  • Young consumers favour non-standard accommodations
                    • Figure 3: Penetration of accommodations, by travel type, February 2018
                    • Figure 4: Penetration of selected non-standard hotel accommodation, stayed with friends for leisure travels, by generation, February 2018
                  • Hotels win over non-standard accommodations in most aspects, except local experience
                    • Figure 5: Perceptions of different types of accommodations, February 2018
                  • Location, amenities and brand reputation are the most critical in choosing a hotel
                    • Figure 6: The most important consideration factors in choosing accommodations, leisure vs business, February 2018
                  • Foodservice is largely explored, while there is an opportunity for beauty services
                    • Figure 7: Amenities and services used, February 2018
                  • Smart TV and air-purifying equipment worth investing in
                    • Figure 8: Amenities and services worth paying more for, February 2018
                    • Figure 9: Amenities and services worth paying more for, TURF analysis, February 2018
                  • What we think
                  • Issues and Insights

                    • How to cope with rising threat from home-sharing business?
                      • The facts
                        • The implications
                          • How to better target parents?
                            • The facts
                              • The implications
                                • Figure 10: Kid-friendly amenities, Martinhal Family Hotels & Resorts, Portugal
                                • Figure 11: Music studios and baking room, Buds by Shangri-La, Singapore
                              • How to win over young consumers?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Market supply returns to rationality
                                      • Booming of domestic leisure and business travel driving market growth
                                        • Healthy growth remains for the unclassified category while decline continues in the classified category
                                        • Market Size and Forecast

                                          • Market supply returns to rationality
                                            • Figure 12: Total travel accommodation outlets, China, 2012-17
                                          • A sustainable growth forecast in the next five years
                                            • Figure 13: Best- and worst-case forecast for total travel accommodation outlets, China, 2012-22
                                        • Market Factors

                                          • The booming domestic travel market
                                            • Figure 14: Market size of domestic travel market, by number of visits, China, 2012-17
                                            • Figure 15: Market size of inbound overnight travel market, by number of visits, China, 2012-17
                                          • Business travel market growing rapidly as well
                                            • More convenient transportation making travel easier than ever
                                              • Family trips with kids prevailing
                                                • Rise of sharing economy posing a threat to conventional hotel industry
                                                • Market Segmentation

                                                  • The classified category: decline continues
                                                    • Figure 16: Classified travel accommodation outlets, by star rating, 2012-17
                                                    • Figure 17: Best- and worst-case forecast for classified travel accommodation outlets, China, 2012-22
                                                  • The unclassified category: healthy growth remains
                                                    • Figure 18: Unclassified travel accommodation outlets, by types of accommodation, 2012-17
                                                    • Figure 19: Best- and worst-case forecast for unclassified travel accommodation outlets, China, 2012-22
                                                • Key Players – What You Need to Know

                                                  • The big three lead
                                                    • Differentiating through themes, targeted demographics, and technology
                                                      • Trends worth knowing
                                                      • Market Share

                                                        • The formation of the big three through mergers and acquisitions
                                                          • Figure 20: Leading hotel brands in the accommodation market, by number of hotel rooms, China, 2016 and 2017
                                                      • Competitive Strategies

                                                        • Leading brands put greater focus on mid-scale hotels
                                                          • Themed hotels to differentiate
                                                            • Greater focus on family stays with kids
                                                              • Figure 21: Kids’ in-room fun pack, Hilton, China, 2017
                                                            • Embracing high technology
                                                              • Figure 22: Smart speaker in hotel room, InterContinental Hotel, Beijing, 2017
                                                            • Go beyond accommodation hosters to be one-stop travel agencies
                                                            • Who’s Innovating?

                                                              • The first co-working spaces in hotel
                                                                • Figure 23: Prototype co-working lounge, Hotel Jen, Beijing, 2017
                                                              • Conventional hotels tapping into home sharing
                                                                • Pop-up hotels redefine glamping experience
                                                                  • Figure 24: Marriott’s pop-up hotel yurt at Coachella, US, 2018
                                                                • The new entertainment hub
                                                                  • Evolving the healthy hotel room
                                                                    • Figure 25: Built-in wellbeing wall, Swissôtel, Switzerland
                                                                • The Consumer – What You Need to Know

                                                                  • Young consumers favour non-standard accommodations
                                                                    • Hotels win over non-standard accommodations in most aspects, except local experience
                                                                      • Location, amenities and brand reputation are the most critical in choosing a hotel
                                                                        • Smart TVs and air-purifying equipment worth investing in
                                                                        • Penetrations of Various Types of Accommodations

                                                                          • Mid-scale hotels are the most popular accommodation choice when travelling
                                                                            • Figure 26: Penetration of accommodations, by travel type, February 2018
                                                                          • Non-standard hotels are favoured among young consumers for leisure trips
                                                                            • Figure 27: Penetration of selected non-standard hotel accommodation, stayed with friends for leisure travels, by generation, February 2018
                                                                            • Figure 28: Penetration of hostels, by generation, February 2018
                                                                          • Travelling becomes an indispensable part of modern lifestyle
                                                                            • Figure 29: Penetration of travels, February 2018
                                                                        • Perceptions of Different Types of Accommodations

                                                                          • Hotels win over vacation rentals and guesthouses in most aspects…
                                                                            • Figure 30: Perceptions of different types of accommodations, February 2018
                                                                          • …yet local experience needed for hotels to target leisure stays
                                                                            • Figure 31: Perceptions of different types of accommodations, leisure vs business, February 2018
                                                                          • Vacation rental offers better overall experience
                                                                            • Figure 32: Perceptions of vacation rentals, by attitudes towards accommodations, February 2018
                                                                          • Guesthouses can target current hotel lovers who seek value for money
                                                                            • Figure 33: Perceptions of guesthouse, by attitudes towards accommodations, February 2018
                                                                        • Consideration Factors

                                                                          • Location, amenities and brand reputation are the most critical
                                                                            • Figure 34: The most important consideration factors in choosing accommodations, leisure vs business, February 2018
                                                                          • High earners value brand reputation as much as location
                                                                            • Figure 35: The most important consideration factors in choosing accommodations for leisure travels, by income level, February 2018
                                                                        • Amenities and Services Used

                                                                          • Foodservice is largely explored
                                                                            • Figure 36: Amenities and services used, February 2018
                                                                          • 25-39-year-olds are fans of working out
                                                                            • Figure 37: Amenities and services used, gyms and swimming pools, by age, February 2018
                                                                          • High earners use facilities and services more, except dining
                                                                            • Figure 38: Selected amenities and services used, by income level, February 2018
                                                                          • Opportunity in beauty services
                                                                            • Bars can target women
                                                                              • Figure 39: Amenities and services used, bars, by age and gender, February 2018
                                                                          • Amenities and Services Worth Paying More For

                                                                            • Opportunities in various aspects, from entertainment to health, from technology to customisation
                                                                              • Figure 40: Amenities and services worth paying more for, February 2018
                                                                            • Six amenities/services to reach maximum consumers
                                                                              • Figure 41: Amenities and services worth paying more for, TURF analysis, February 2018
                                                                            • Young consumers value technology and entertainment more
                                                                              • Figure 42: Amenities and services worth paying more for, selected entertainment, by generation, February 2018
                                                                            • High earners value a wide range of amenities/services
                                                                              • Figure 43: Selected amenities and services worth paying more for, by income level, February 2018
                                                                          • Attitudes towards Accommodations

                                                                            • The majority of consumers are willing to pay more for a more comfortable stay when travelling
                                                                              • Figure 44: Attitudes towards accommodations, willingness to pay more for accommodations, February 2018
                                                                            • A separate hotel package is in favour
                                                                              • Figure 45: Attitudes towards accommodations, hotel package, February 2018
                                                                              • Figure 46: Attitudes towards accommodations, hotel package, by age, February 2018
                                                                            • Similar level of preference of traditional hotel and non-standard accommodations
                                                                              • Figure 47: Attitudes towards accommodations, vacation rentals and hotels, February 2018
                                                                              • Figure 48: Attitudes towards accommodations, guesthouses and hotels, February 2018
                                                                            • A sizeable swath of consumers prefer niche accommodation brands
                                                                              • Figure 49: Attitudes towards accommodations, well-known and niche brands, February 2018
                                                                          • Meet the Mintropolitans

                                                                            • Most willing to pay more for health facilities and technology in hotel rooms
                                                                              • Figure 50: Amenities and services worth paying more for, by consumer classification, February 2018
                                                                            • Prefer vacation rental to traditional hotel
                                                                              • Figure 51: Attitudes towards accommodations, vacation rental and hotels, by consumer classification, February 2018
                                                                          • Appendix – Market Size and Forecast

                                                                              • Figure 52: Market volume of total travel accommodation outlets, China, 2012-22
                                                                          • Appendix – Market Segmentation

                                                                              • Figure 53: Market volume of travel accommodation market, by market segments, China, 2012-22
                                                                          • Appendix – Methodology and Abbreviations

                                                                            • Methodology
                                                                              • Fan chart forecast
                                                                                • Abbreviations

                                                                                Hotels - China - May 2018

                                                                                US $4,460.00 (Excl.Tax)