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Hotels in Eastern Europe - April 2018

“Given some strong recent performance, a distinct lack of supply and a favourable economic backdrop, the attention of hotel investors and the major international chains is shifting towards Eastern Europe, which now offers greater growth potential than the currently ‘hot’ markets of Western Europe, such as Ireland, the UK, the Netherlands and Germany. Historically, Eastern Europe has been undersupplied with hotel stock, since, during the communist era, over half of lodging capacity in many countries in the region consisted of accommodation in private homes.”
– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What has been the recent trend in arrivals and overnights in Eastern European hotels?
  • What is the breakdown of Eastern European hotel capacity by country/region?
  • Which are the main Eastern European hotel groups and what is the nature of their hotel portfolios?
  • How extensive is the presence of foreign hotel chains in Eastern Europe?
  • How will the current economic, geopolitical and regulatory environment impact the Central and Eastern European hotel sector?

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Spending on travel & tourism
          • Belarus
            • Figure 1: Spending on travel & tourism in Belarus, 2016 & 2027
          • Bulgaria
            • Figure 2: Spending on travel & tourism in Bulgaria, 2016 & 2027
          • Czech Republic
            • Figure 3: Spending on travel & tourism in the Czech Republic, 2016 & 2027
          • Hungary
            • Figure 4: Spending on travel & tourism in Hungary, 2016 & 2027
          • Moldova
            • Figure 5: Spending on travel & tourism in Moldova, 2016 & 2027
          • Poland
            • Figure 6: Spending on travel & tourism in Poland, 2016 & 2027
          • Romania
            • Figure 7: Spending on travel & tourism in Romania, 2016 & 2027
          • Slovakia
            • Figure 8: Spending on travel & tourism in Slovakia, 2016 & 2027
          • Ukraine
            • Figure 9: Spending on travel & tourism in Ukraine, 2016 & 2027
        • Arrivals & Overnights in Tourist Accommodation

          • Belarus
            • Figure 10: Arrivals & overnights in tourist accommodation in Belarus by category, 2012-16
          • Arrivals by source market
            • Figure 11: Source markets for arrivals in Belarus tourism accommodation, 2012-16
          • Bulgaria
            • Figure 12: Arrivals & overnights in Bulgarian tourist accommodation, including foreign share of total, 2017
          • Incoming source markets
            • Figure 13: Incoming arrivals & overnights in accommodation establishments by major regional/country source market, 2017
          • Key resorts
            • Figure 14: Arrivals & overnights in major Bulgarian beach resorts, 2017
          • Czech Republic
            • Figure 15: Guest arrivals in Czech tourist accommodation establishments by category & source market, 2017
          • Hungary
            • Figure 16: Arrivals in accommodation establishments by type, 2006-16
          • Incoming market
            • Figure 17: International arrivals in accommodation establishments by type, 2006-16
          • Poland
            • Figure 18: Arrivals & overnights in registered Polish accommodation establishments by principal source market, 2017
          • Seasonality
            • Figure 19: Overnights in hotels & similar establishments by month in Polish hotels, 2017
          • Romania
            • Figure 20: Arrivals in Romanian accommodation establishments by grade & type, 2017
          • Incoming source markets
            • Figure 21: Leading incoming source markets by type of serviced accommodation, 2017
          • Slovakia
            • Figure 22: Arrivals, overnights & room revenue in tourism accommodation establishments by region in Slovakia, 2017
          • Ukraine
            • Figure 23: Arrivals in accommodation establishments in Ukraine, 2011-16
        • Accommodation Capacity

          • Belarus
            • Figure 24: Tourist accommodation capacity in Belarus by type, 2012-16
          • Bulgaria
            • Figure 25: Bulgarian tourist accommodation capacity by region/province, 2017
          • Resort lodging capacity
            • Figure 26: Tourist accommodation capacity in 9 leading Bulgarian resorts, 2017
          • Czech Republic
            • Figure 27: Capacity of accommodation establishments by category in Czech Republic, 2016
          • Prague
            • Figure 28: Capacity of accommodation establishments by category in Prague, 2016
          • Hungary
            • Figure 29: Accommodation establishments in Hungary by type, 2005-16
            • Figure 30: Bed capacity in accommodation establishments in Hungary by type, 2005-16
          • Poland
            • Figure 31: Hotel & motel capacity in Poland, 2010-16
          • Hotels by voivodeship
            • Figure 32: Polish hotels by Voivodeship, 2016
          • Romania
            • Figure 33: Romanian accommodation establishments by type & grade, October 2017
            • Figure 34: Romanian tourism accommodation by type & major tourism zone, December 2017
          • Slovakia
            • Figure 35: Tourism accommodation capacity by region in Slovakia, 2017
            • Figure 36: Tourism accommodation capacity in select cities/resorts in Slovakia, 2017
          • Ukraine
            • Figure 37: Accommodation capacity in Ukraine, 2011-16
        • Recent Performance

            • Figure 38: RevPAR performance in Czech Republic, Hungary, Poland & Slovakia, 2016-17
            • Figure 39: RevPAR performance in Budapest, Poznan, Prague & Warsaw, 2016-17
          • Bulgaria
            • Figure 40: Accommodation revenue by Bulgarian region & province, including share generated by foreign guests, 2017
          • Rooms revenue from key resorts
            • Figure 41: Accommodation revenue by major Bulgarian resorts, including share generated by foreign guests, 2017
          • Hungary
            • Figure 42: Room occupancy in Hungarian hotels by grade (%), 2015-16
          • Slovakia
            • Figure 43: Room & bed occupancy in tourism accommodation establishments by region in Slovakia (%), 2017
          • Performance by select city/resort
            • Figure 44: Bed occupancy in accommodation establishments by select city/resort, 2016
        • Hotel Chains

          • AccorHotels/Orbis
            • Figure 45: Orbis’ hotel portfolio by brand & country, including pipeline, 2017
          • Business mix
            • Figure 46: Market segmentation by country, 2017
          • Portfolio restructuring
            • ibis Styles enters Romania
              • Pipeline development
                • Figure 47: Asset management structure of Orbis’ hotel portfolio, 2017
                • Figure 48: Orbis’ hotel portfolio & pipeline, 2018
              • Brands
                • Figure 49: Brands in Orbis’ current pipeline*, 2017
              • Best Western
                • Figure 50: Best Western’s Eastern European portfolio by country & location, 2018
              • Radisson
                • Figure 51: Radisson’s portfolio in select Eastern European countries, 2017
              • Choice
                • Continental Hotels
                  • Figure 52: Continental Hotels’ portfolio, 2018
                • Danubius
                  • Hotel portfolio
                    • Figure 53: Danubius’ hotels by country & location, 2018
                    • Figure 54: Danubius hotels in Hungary, 2018
                    • Figure 55: Hotels in Hungary outside Budapest, 2018
                    • Figure 56: Danubius hotels outside Hungary by grade & location, 2018
                    • Figure 57: Hotel rooms by grade & location, 2018
                  • Danubius’ loyalty scheme
                    • Figure 58: Frequent-guest cards & benefits, 2018
                  • Hilton
                    • Figure 59: Hilton’s portfolio in select Eastern European countries, 2018
                  • Hilton Garden Inn coming to Budapest
                    • Accent Hotel Management
                      • Hunguest Hotels
                        • Figure 60: Hunguest Hotels’ portfolio by grade & location, 2018
                      • Hunguest Hotels loyalty programme
                        • IHG
                          • Figure 61: IHG’s presence in select Eastern European countries, 2018
                          • Figure 62: IHG’s pipeline in select Eastern European countries, 2018
                        • IHG signs Holiday Inn Warsaw West Station
                          • Louvre Hotels Group
                            • Figure 63: Louvre Hotels’ Eastern European portfolio, 2018
                          • Marriott
                            • Figure 64: Marriott’s Eastern European hotel portfolio, 2018
                          • Marriott to open a W in Budapest
                            • Premier Hotels & Resorts
                              • Figure 65: Premier Hotels & Resorts’ portfolio, 2018
                            • Premier’s loyalty scheme
                              • Wyndham Hotel Group
                                • Figure 66: Wyndham Hotel Group’s portfolio in Bulgaria, Romania & Ukraine, 2018
                            • What Next?

                                • Economic-growth outlook positive
                                  • Figure 67: Outlook for GDP growth in 9 Eastern European countries (%), 2016-22
                                • Warsaw and Budapest targeted
                                  • Capacity to grow in Poland, Hungary and Romania
                                    • Figure 68: New capacity entering select key urban markets, 2016-20
                                  • More expansion by international chains
                                    • Figure 69: Share of internationally branded hotels in select Eastern European hotel markets, 2016

                                Hotels in Eastern Europe - April 2018

                                US $398.34 (Excl.Tax)