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Hotels in Russia Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Hotels in Russia market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points covered

  • What has been the recent trend in the performance of Russian hotels?
  • How has Russian hotel capacity evolved in recent years?
  • Which are the main Russian hotel groups and what is the nature of their hotel portfolios?
  • How extensive is the presence of foreign hotel chains in Russia?
  • What are some of the major hotel development projects in Russia currently?
  • What are the trends in terms of distribution channels for Russian hotels?
  • How will the current economic, geopolitical and regulatory environment impact the Russian hotel sector?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The pipeline of branded hotels under development in Russia is growing, with AccorHotels and Hilton leading the way. In May 2018,, an online hospitality news portal, cited a total of 108 projects, which will bring 21,820 new hotel rooms to Russia over the period 2018, 2019, 2020 and beyond. Whereas historically, the presence of the major foreign hotel brands has been quite concentrated in the country’s two leading markets, Moscow and St Petersburg, now development is spreading to secondary and tertiary cities with upscale and midscale brands like Hilton Garden Inn, DoubleTree, Mercure and ibis leading the way. Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Outlook for spending on travel and tourism
          • Figure 1: Spending on travel & tourism in Russia, 2017 & 2028
        • Tourist arrivals
          • Figure 2: Tourist arrivals* in Russia, 2007-22
        • Domestic/international breakdown
          • Figure 3: Domestic versus international tourist arrivals* in Russia, 2013-17
        • 2017 a record year for arrivals
          • Leading destinations in 2017
            • Package tours on the rise
              • Accommodation capacity
                • Figure 4: Accommodation establishments* in Russia, 2007-22
              • Segmentation of accommodation
                • Figure 5: Graded hotels vs non-graded hotels & other establishments, 2008-17
            • Recent Performance

                • World Cup impact
                  • Visa exemption for ticketholders
                    • Harsh booking conditions and price gouging
                    • Moscow Hotel Market

                        • Performance rebounding
                          • Figure 6: Hotel room occupancy in Moscow, (in % of available rooms), 2011-17
                        • Tourism demand on the rise
                          • Branded hotel capacity
                            • Leading chains in Moscow
                              • Figure 7: Internationally branded hotels in Moscow, 2018
                            • Moscow chain pipeline
                              • Figure 8: Branded hotels under development in Moscow, 2018
                          • St Petersburg Hotel Market

                              • Hotel performance
                                • Figure 9: ADR in hotels in St Petersburg, by grade, in 2017
                              • Internationally branded hotel capacity in St Petersburg
                                • Figure 10: Internationally branded hotels in St Petersburg, 2018
                              • New hotels
                                • Hotel transactions
                                  • Branded hotels under development in St Petersburg
                                    • Figure 11: Branded hotels under development in St Petersburg, 2018
                                • International Hotel Chains

                                    • Figure 12: International hotel chain presence in Russia, 2018 & 2020
                                  • AccorHotels
                                    • Figure 13: AccorHotels’ Russian portfolio by brand, 2018
                                  • Hotels by brand and location
                                    • Figure 14: Accor’s hotel portfolio & pipeline by brand & location, 2018
                                  • Belmond
                                    • Best Western
                                      • Figure 15: Best Western’s Russian portfolio, 2018
                                    • Capella Hotel Group
                                      • Corinthia Hotels
                                        • Domina Hotels
                                          • Four Seasons
                                            • Hilton Hotels
                                              • Figure 16: Hilton’s Russian hotel portfolio & pipeline, 2018
                                            • Hilton Saint Petersburg ExpoForum
                                              • Hilton has signed several recent deals
                                                • Expansion strategy
                                                  • InterContinental Hotels Group (IHG)
                                                    • Figure 17: IHG’s Russian hotel portfolio & pipeline, 2018
                                                  • Interstate Hotels & Resorts
                                                    • Figure 18: Interstate Hotels & Resorts’ managed hotel portfolio in Russia, 2018
                                                  • Jumeirah Group
                                                    • Kempinski
                                                      • Lotte Hotels & Resorts
                                                        • Louvre Hotels Group
                                                          • Mamaison Hotels & Residences
                                                            • Marriott International
                                                              • A Bvlgari for Moscow
                                                                • Figure 19: Marriott’s Russian hotel portfolio & pipeline, 2018
                                                              • Radisson Hotels
                                                                • Figure 20: Radisson Hotels in Russia, by brand & city, 2018
                                                              • A Radisson Blu for Rostov-on-Don
                                                                • Pipeline
                                                                  • Rixos Hotels
                                                                    • Rocco Forte Hotels
                                                                      • Sokos Hotels
                                                                        • Vienna House
                                                                          • Wyndham Hotel Group
                                                                            • Figure 21: Wyndham’s Russian hotel portfolio & pipeline, 2018
                                                                        • Russian Hotel Chains

                                                                            • Figure 22: Russian hotels group presence in Russia & abroad, 2018
                                                                          • GOST Hotel Management
                                                                            • AMAKS Hotels & Resorts
                                                                              • Azimut Hotels
                                                                                • Figure 23: AZIMUT’s Russian hotel portfolio, 2018
                                                                              • Cronwell Hotels & Resorts
                                                                                • Figure 24: Cronwell’s hotel portfolio, 2018
                                                                              • Pipeline
                                                                                • Heliopark Hotels & Resorts
                                                                                  • Heliopark’s new hotel
                                                                                    • Soyuz Marins Group
                                                                                      • Cosmos Group
                                                                                        • Figure 25: Nine hotels acquired by Sistema Hotel Management from Regional Hotel Network, November 2016
                                                                                        • Figure 26: Cosmos Group’s Russian hotel portfolio, 2018
                                                                                      • Alliance Hotel Management
                                                                                        • Korston Hotels
                                                                                        • Industry Insight: Interview with Tatiana Veller, head of Hotels & Hospitality Group, JLL, Russia & CIS

                                                                                          • What Next?

                                                                                              • Growing pipeline of major chains
                                                                                                • Can the World Cup boost future tourism?
                                                                                                  • Hotel values bottoming out
                                                                                                    • Figure 27: Trend in hotel values* in Moscow & St Petersburg, 2008-17
                                                                                                  • A rebounding economy to support hotel values
                                                                                                    • Figure 28: Percentage change in hotel values in € & RUB, 2008-17,