Hotels - UK - December 2019
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- holidays and travel
- December 2019
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From 2020 onwards, domestic and inbound hotel/motel/ guesthouse stays in the UK are expected to grow by around 0.5-0.9% per year, whilst value will grow at a faster pace (0.9%- 2.2%), driven mainly by growth in international leisure visits.
A combination of declining immigration levels, continued growth in room supply and a low unemployment rate in the UK poses a significant recruitment challenge for the industry. As customer service has the highest impact on UK hotel guests’ satisfaction levels, recruitment and employee progression and satisfaction should be among hotels’ top priorities. Meanwhile, automation can allow staff to spend more time on guest interaction.
“Relatively few hotel guests were very satisfied with the quality of food and drink offered during their last stay. Investments in this area should be prioritised as Mintel’s research proves that a strong food and drink offering is likely to lead to a positive customer experience.”
– Marloes de Vries, Senior Travel Analyst
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