Hotels - UK - November 2015
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- holidays and travel
- November 2015
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“The hotel market is less commoditised than the airline industry which means that hoteliers have an easier time coaxing guests to buy into a more personalised experience. The key to this personalisation will be the acquisition of customer data; however, most guests are extremely wary of their online security, especially when it comes to sharing location and social media data. As a result, measures will need to be taken to reassure guests that their information will not be used in an intrusive way.”
– Fergal McGivney, Travel and Technology Analyst
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