Hotels - US - November 2012
“While hotel industry revenues are increasing, the cost of overnight stays continues to be a concern among consumers overall, and the youngest that have the highest incidence of hotel use. There is incentive for hoteliers, owners, and operators to consider more ways to justify fee increases as being necessary to maintain their locations’ overall value for the money and how they may be better able to market events and activities to non-guests to open yet another revenue stream.”
– Gretchen Grabowski, Travel & Leisure Analyst
Some questions answered in this report include:
- Are hoteliers doing enough to justify rising costs?
- Might rate and fee increases impede enthusiasm for overnight stays?
- What more can hotels do to finance innovation?
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