Household Care Packaging Trends - US - January 2017
"Packaging and design continue to become more important in mature and highly functional household care product categories. Packaging serves as a way to stand out among competitors as well as communicate product value and information. Packaging is also a key component in shaping a consumer’s shopping and user experience, which can build on brand values such as commitment to sustainability or safety."
-, Home and Personal Care Analyst
This report will cover the following areas:
- Slow growth across household care product categories
- Less than half of households recycle most household care product packaging
- Usage information, scent most sought label attributes
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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