Household Cleaning Equipment - US - July 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Difficult economic conditions continue to put pressure on the household cleaning equipment market, which has seen sales decline in four of the last five years. Changing cleaning habits are also evident in marketplace results as cleaning equipment emphasizing convenience and ease continues to gain share. Putting the category back on a growth track will require innovation from both marketers and retailers.
This report provides in-depth analysis of sales and market share trends across in the category. In addition, Mintel explores consumer attitudes and behaviors concerning both using and shopping for household cleaning equipment. Among the topics examined are the cleaning equipment features and benefits that house cleaners value most, the potential for environmentally-friendly cleaning tools, and the opportunity to reinvent the retail experience in order to rekindle interest in the category.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.