Household Cleaning Products - France - July 2009
The French household cleaning products market is in sustained decline. In 2009, the market fell by just under 5% on 2008 to reach an estimated €830 million. This is a commodity market and price is very much the principal determinant of purchase. Own-label is thus expanding and hard discount is taking retail share from hypermarkets and supermarkets – in branded products as well as in its own ranges.
Manufacturers have pursued the added-value route to growth, but have come up against a key market paradox. Multi-purpose cleaners are convenient, effective and popular, but they do, by their nature, replace a number of specific products. As a result, their very success has helped depress volume sales across the market as a whole. Manufacturers have helped create an expectation of better performance, but at permanently low prices.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.