Household Cleaning Products - Germany - July 2009
US $617.96 (Excl.Tax)Excl. Tax Buy Now
With consumer confidence falling, and discounters once again gaining share in recession-hit Germany, the household cleaning products market stagnated in 2008. It is predicted to decline by 2% in 2009, falling to €871 million, with all sectors but furniture polishes suffering losses.
Convenience and sustainability are the main selling points. Much of the recent NPD has focused on these key drivers. Leader Henkel sets trends with a large number of launches including its new environmentally-friendly brand Terra Activ.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.