Household Cleaning Products - Ireland - June 2011
This report assesses the Irish market for products used for household cleaning. It does not include products that have a primarily cosmetic purpose (such as air fresheners). It does, though, include products that have a disinfecting role (such as toilet blocks). Cleaning hardware products (such as buckets and mops, brushes etc) are not included. Some of the terms used in this report include:
- Multipurpose cleaners: products that claim to be suitable for several purposes, including kitchen, bathroom and other surfaces. These products come in a range of formats including sprays, mousses, creams, foams, disposable wipes and soap-impregnated scourers.
- Toilet care products: products that are only suitable for cleaning toilets and include liquid lavatory cleaners as well as toilet blocks and gels.
- Bathroom cleaners: products that are specifically designed for cleaning the bathroom, most notably shower and bath.
- Specialist cleaners: products designed to address a specific need and are not suitable for use across a range of household cleaning jobs. These include limescale removers, carpet and upholstery cleaners, window cleaners and oven cleaners.
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