Household Cleaning Products - Italy - July 2009
US $617.96 (Excl.Tax)Excl. Tax Buy Now
he buoyant growth registered between 2004 and 2007, supported by the launch of super power cleaners and a reduced level of cut-price promotions, slowed down in 2008 and fell into decline in 2009. Italian sales of household cleaning products are expected to reach an estimated €859 million in 2009, down by just less than 1% on 2008.
Price-conscious consumers have turned to own-labels and discounters and are opting to buy products on promotion in order to cut down on costs during the current recession. On a positive note, own-labels are benefiting from this trend but their share of the review market in mass-market channels remains small (10%). Discounters have also increased, although not dramatically, and despite some leading brands reporting a decline in sales, they are holding up well overall.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.