Household Cleaning Products - Spain - July 2009
Spanish retail sales of household cleaning products are slowing down with consumers feeling the pinch during the recession. Growth in 2008 slowed down to just less than 1%, with a small decline expected in 2009 to take the market to €830 million.
Spaniards are going back to basics in their choice of cleaning products, favouring multi-purpose cleaners and traditional bleach at the expense of task- and area-specific cleaners, which often carry a price premium. They are also increasingly opting for affordable own-label alternatives.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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