Household Cleaning Products - UK - July 2009
US $2,518.09 (Excl.Tax)Excl. Tax Buy Now
Since Mintel’s last Household Cleaning report was published in July 2008, the economic downturn has deepened, with the UK officially entering recession in January 2009. Advertising budgets have been cut and heavy price promotions and extra product offers at the point of sale are being used by the big brands to try to deter consumers from buying own-label. This has significantly impacted on the value of the market, which is expected to be worth some £540 million in 2009 compared to £552 million in 2008.
However, pressure on time and the tendency to clean ‘little and often’ has meant that the multi-usage cleaning sector has continued to flourish, with expected growth of around 2% for 2009. Innovation levels are high in the market as manufacturers vie to produce the most effective product and to add value by increasing the tasks a product can do.
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What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.