Household Cleaning: The Market - US - June 2011
This report covers the U.S. market for household cleaning products. Whereas Mintel’s Household Cleaning Products: The Consumer—U.S., May 2010 focuses solely on the motivations and behavior of consumers, this report discusses the market and its participants.
The range of products covered in this report includes the following segments:
- household surface cleaners
- carpet/upholstery and fabric deodorizers and cleaners and fabric treatments including, for example, Febreze
- sponges and scouring pads
- cleaner cloths/wipes (excluding personal care cloths/wipes, automotive cleaning cloths/wipes and baby wipes)
- furniture polish
- floor cleaners/wax removers.
Products with a primarily cosmetic purpose, such as air fresheners, are excluded. Lavatory blocks, colorants and fresheners are included because they have a disinfecting role. Cleaning hardware products, such as mops and brooms, are also excluded, as are disinfectants used primarily for medicinal purposes, and products for the car care market.
Specifically excluded are cleaning products for industrial/commercial use, clothes-cleaning detergents of any kind, dishwashing products, and personal cleaning products.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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