Household Paper Products - China - January 2014
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“The household paper products market has experienced strong growth over the past five years, and in particular the facial tissue and kitchen towels segments. The growth momentum is expected to continue, supported by rising disposable income, rapid urbanization and the emerging middle class putting more emphasis on personal hygiene. In addition, external regulation from the Government and the expansion of modern trade channels also provide opportunities for growth, with market leaders embarking on capacity expansion in anticipation of rising demand.
Future business opportunities lie in new product innovation focusing on superior functional benefits and new product formats to invigorate growth. Personalized emotional elements help to shape more memorable brands, while new usage occasions and purposes open up the door for product trial and greater usage.
Learning from product innovation in both domestic and overseas household paper markets could help household paper companies to effectively identify gaps in the market and turn unmet needs into concrete business profits.”
– Jade Liu – Senior Research Analyst
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What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.