Household Paper Products - China - July 2016
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“The two main reasons hindering consumers from using niche paper products such as moist toilet paper and kitchen wipes are low relevance and substitutable alternatives, indicating that companies need to prioritise market education if they plan to grow in these subdivided markets.”
– Yujing Li, Senior Research Analyst
This report looks at the following areas:
This Report provides analysis on the behaviour of household paper product consumers. It illustrates which purposes drive consumers to use moist wipes and what reasons encourage consumers to use kitchen paper products. In the meantime, Chinese consumers’ attitudes towards household paper products and their reasons for not using paper products from niche segments are also investigated in this Report.
For the purposes of this Report, Mintel defines household paper products as follows:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.