Household Paper Products - Europe - February 2011
US $1,756.50 (Excl.Tax)Excl. Tax Buy Now
Household paper can seem a steady, un-dynamic, market. Facial tissues, kitchen roll and toilet paper are convenience products that are a lifestyle necessity. Consequently value sales have expanded, margins have been tightened as many consumers increasingly shop on price.
The way forward is to reposition the products less as household staples, and more as personal lifestyle accessories. As people eat in more, luxury paper tableware can provide an upmarket restaurant feel. Facial and toilet paper can have valued skincare features. Paper hankies and kitchen rolls and wipes can also be trusted guards against bacteria and viruses, particularly in light of recent airborne infections like the H1N1 (Swine flu) virus.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.