Household Paper Products - US - February 2016
"The mature household paper products market has experienced flat sales in recent years. Still, while consumers continue to take a value-driven approach to shopping for household paper products, they place importance on product quality and are interested in products that allow them to streamline and simplify tasks, as well as products that are environmentally friendly."
- Rebecca Cullen, Consumer Research Analyst
This report discusses the following key topics:
- Slow pace of growth expected to continue
- Budget-conscious consumers replacing discretionary products with staples
- Consumers stock up, look for cost savings
For the purposes of this report, Mintel defines household paper products as follows:
- Paper towels
- Toilet tissue
- Facial tissue
- Paper napkins
- Flushable wet wipes
- Moist towelettes for hands and face
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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