Household Paper Products - US - March 2019
Covered in this report
For the purposes of this report, Mintel has used the following definition. The household paper products market is defined as follows:
- Paper towels
- Toilet tissue
- Facial tissue
- Paper napkins
- Wet wipes for hands and face
- Flushable wet wipes
"While household paper brands have introduced meaningful innovation over the past year, consumers see the category as an opportunity to reduce the cost of living. They increasingly believe that store brands are as good as name brands and that in most cases, premium innovations are not worth the extra cost. While the high-penetration toilet paper and paper towel categories have been stable, consumers more and more believe that facial tissue and napkins are outmoded."
Jamie Rosenberg, Senior Global Analyst, Household & Personal Care
This report will look at the following areas:
- The mature market presents a growth dilemma
- Private labels are winning share from brands
- Facial tissue and napkins are being cannibalized by toilet paper and paper towels
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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