Household Polish and Specialist Cleaners - UK - May 2012
“Owning a number of brands within household cleaning offers benefits when it comes to new product development and promotions. Multi-brand advertising and special offers can help to give greater exposure to smaller brands within the portfolio, while cross-branding in an area such as fragrance (eg Air Wick on Mr Sheen) offers an opportunity for encouraging more consumers to buy a wider repertoire of products from a particular manufacturer.”
– Richard Caines, Senior Household Care Analyst
Some questions answered in this report include:
- Which segments have potential for increasing product usage?
- What factors are most likely to drive growth in furniture polish sales?
- How can marketing encourage greater usage of specialist products?
- In what ways can manufacturers benefit from a repertoire of brands?
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