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Description

Description

GNPD includes: bath, shower and tile care; drain care; floor care; furniture care; glass care; household appliance care; kitchen care; metal cleaners; and shoe care.

Market size and forecast data is segmented into household polishes, and specialist cleaners. Household polishes include: furniture polishes; floor polishes; metal polishes; and shoe polishes. Specialist cleaning products include: window cleaners; oven cleaners; carpet and upholstery cleaners; limescale removers; and drain care, which comprises products for unblocking sinks and drains.

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Issues in the market
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Value sales of household polishes and specialist cleaners, Big 5, €m, £m, 2005-15
                • Economic recession hampers value growth
                  • Strength and weaknesses in brief
                    • Strengths
                      • Weaknesses
                        • Companies, brands and innovation
                          • Figure 2: New product activity in household polishes and specialist cleaners, % share by top five claims in the Big 5 European countries, 2010
                        • Green thinking
                          • The consumer
                            • Household cleaners have a vast consumer base
                              • Figure 3: Important factors when buying household cleaning products, March 2011
                          • European Market Size and Forecast

                            • Key points
                              • The Big 5
                                • France
                                  • Figure 4: Value sales of household polishes and specialist cleaners, France, 2005-15
                                • Germany
                                  • Figure 5: Value sales of household polishes and specialist cleaners, Germany, 2005-15
                                • Italy
                                  • Figure 6: Value sales of household polishes and specialist cleaners, Italy, 2005-15
                                • Spain
                                  • Figure 7: Value sales of household polishes and specialist cleaners, Spain, 2005-15
                                • UK
                                  • Figure 8: Value sales of household polishes and specialist cleaners, UK, 2005-15
                              • Market Segmentation

                                • Key points
                                  • France
                                    • Figure 9: Value sales of household polishes and specialist cleaners, by sector, France, 2008-10
                                  • Germany
                                    • Figure 10: Value sales of household polishes and specialist cleaners, by sector, Germany, 2008-10
                                  • Italy
                                    • Figure 11: Value sales of household polishes and specialist cleaners, by sector, Italy, 2008-10
                                  • Spain
                                    • Figure 12: Value sales of household polishes and specialist cleaners, by sector, Spain, 2008-10
                                  • UK
                                    • Figure 13: Value sales of household polishes and specialist cleaners, by sector, UK, 2008-10
                                • Companies and Product Innovation

                                  • Key points
                                    • Global region
                                      • Figure 14: New product activity in household polishes and specialist cleaners, % share by global region, 2010
                                    • European region
                                      • Figure 15: New product activity in household polishes and specialist cleaners, Europe, % share by country, 2010
                                      • Figure 16: New product activity in household polishes and specialist cleaners, % share by category, by country, Big 5, 2010
                                    • New product launches by leading claims
                                      • Figure 17: New product activity in household polishes and specialist cleaners, % share by top five claims in the Big 5 European countries, 2010
                                    • France
                                      • Figure 18: New product activity in household polishes and specialist cleaners, % share of new product launches, France, 2007-10
                                      • Figure 19: New product activity in household polishes and specialist cleaners, % share by claim, France, top five, 2007-10
                                    • Most innovative products
                                      • Mindful of the environment
                                        • Gently does it
                                          • Wipe out
                                            • Germany
                                              • Figure 20: New product activity in household polishes and specialist cleaners, % share of new product launches, Germany, 2007-10
                                              • Figure 21: New product activity in household polishes and specialist cleaners, % share by claim, Germany, top five, 2007-10
                                            • Most innovative products
                                              • Greener ingredients
                                                • Waste not, want not
                                                  • Multitasking cleaners
                                                    • Italy
                                                      • Figure 22: New product activity in household polishes and specialist cleaners, % share of new product launches, Italy, 2007-10
                                                      • Figure 23: New product activity in household polishes and specialist cleaners, % share by claim, Italy, top five, 2007-10
                                                    • Most innovative products
                                                      • Convenience counts
                                                        • Love of leather
                                                          • Tough on grease
                                                            • Polished to perfection
                                                              • Spain
                                                                • Figure 24: New product activity in household polishes and specialist cleaners, % share of new product launches, Spain, 2007-10
                                                                • Figure 25: New product activity in household polishes and specialist cleaners, % share by claim, Spain, top five, 2007-10
                                                              • Most innovative products
                                                                • Drain Care
                                                                  • Specialist cleaners for ceramic hobs
                                                                    • Express shoe shining
                                                                      • UK
                                                                        • Figure 26: New product activity in household polishes and specialist cleaners, % share of new product launches, UK, 2007-10
                                                                        • Figure 27: New product activity in household polishes and specialist cleaners, % share by claim, UK, top five, 2007-10
                                                                      • Most innovative products
                                                                        • Natural components
                                                                          • Power of vinegar
                                                                            • Fuss-free oven cleaners
                                                                              • Ethical cleaning
                                                                              • The Consumer – Multi-purpose vs. Specialist

                                                                                • Key points
                                                                                  • France
                                                                                    • Figure 28: Trends in frequency of use of household cleaners, France, 2006-10
                                                                                    • Figure 29: Trends in use of specially formulated products or multi-purpose cleaner, France, 2006-09
                                                                                    • Figure 30: Trends in types of household cleaners used most often, France, 2006-09
                                                                                  • Germany
                                                                                      • Figure 31: Trends in frequency of use of household cleaners, Germany, 2006-10
                                                                                      • Figure 32: Trends in use of specially formulated products or multi-purpose cleaner, Germany, 2006-09
                                                                                      • Figure 33: Trends in types of household cleaners used most often, Germany, 2006-10
                                                                                    • Spain
                                                                                        • Figure 34: Trends in frequency of use of household cleaners, Spain, 2006-10
                                                                                        • Figure 35: Trends in use of specially formulated products or multi-purpose cleaner, Spain, 2007-10
                                                                                        • Figure 36: Trends in types of household cleaners used most often, Spain, 2006-10
                                                                                      • GB
                                                                                        • Figure 37: Trends in frequency of use of household cleaners, GB, 2006-10
                                                                                        • Figure 38: Trends in use of specially formulated products or multi-purpose cleaner, GB, 2006-10
                                                                                        • Figure 39: Trends in types of household cleaners used most often, GB, 2006-10
                                                                                    • The Consumer – Household Polishes and Specialist Cleaners

                                                                                      • Furniture Polishers and Dusters (Germany, GB)
                                                                                        • Figure 40: Trends in use of furniture polishers and dusters, Germany, 2006-10
                                                                                        • Figure 41: Trends in use of furniture polishers and dusters, GB, 2006-10
                                                                                        • Figure 42: Trends in types of furniture polishers and dusters used most often, Germany, 2006-10
                                                                                        • Figure 43: Trends in types of furniture polishers and dusters used most often, GB, 2006-10
                                                                                      • Floor products (Spain, France)
                                                                                        • Figure 44: Trends in use of floor polishes, Spain, 2006-10
                                                                                        • Figure 45: Types and kinds of flooring products: cleaners, waxes, wipes used, France, 2010
                                                                                      • Window cleaning products (France)
                                                                                        • Figure 46: Types and kinds of window cleaning products used, France, 2010
                                                                                      • Oven cleaners (France, Spain, GB)
                                                                                        • Figure 47: Use of oven cleaners, France, 2010
                                                                                        • Figure 48: Frequency of using oven cleaners, Spain, 2010
                                                                                        • Figure 49: Frequency of using oven cleaners, GB, 2010
                                                                                    • The Consumer – Attitudes towards Cleaning

                                                                                      • Key points
                                                                                        • Pan-European analysis
                                                                                            • Figure 50: Important factors when buying household cleaning products, March 2011
                                                                                            • Figure 51: Important factors when buying household cleaning products, March 2011
                                                                                            • Figure 52: Agreement with statements on saving money on household cleaning products, March 2011
                                                                                            • Figure 53: Agreement with statements on saving money on household cleaning products, March 2011
                                                                                          • France
                                                                                            • Figure 54: Trends in agreement with selected lifestyle statements, France, 2006-10
                                                                                          • Germany
                                                                                            • Figure 55: Trends in agreement with selected lifestyle statements, Germany, 2006-10
                                                                                          • Spain
                                                                                            • Figure 56: Trends in agreement with selected lifestyle statements, Spain, 2006-10
                                                                                          • GB
                                                                                            • Figure 57: Trends in agreement with selected lifestyle statements, GB, 2006-10
                                                                                        • Appendix – Demographic Data

                                                                                            • Figure 58: Frequency of use of household cleaners, by demographics, France, 2010
                                                                                            • Figure 59: Frequency of use of household cleaners, by demographics, Germany, 2010
                                                                                            • Figure 60: Frequency of use of household cleaners, by demographics, Spain, 2010
                                                                                            • Figure 61: Frequency of use of household cleaners, by demographics, GB, 2010
                                                                                            • Figure 62: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                            • Figure 63: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                            • Figure 64: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                            • Figure 65: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                            • Figure 66: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                            • Figure 67: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                            • Figure 68: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                            • Figure 69: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                            • Figure 70: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                            • Figure 71: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                            • Figure 72: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                            • Figure 73: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                            • Figure 74: Important factors when buying household cleaning products, by demographics, UK, March 2011
                                                                                            • Figure 75: Important factors when buying household cleaning products, by demographics, France, March 2011
                                                                                            • Figure 76: Important factors when buying household cleaning products, by demographics, Germany, March 2011
                                                                                            • Figure 77: Important factors when buying household cleaning products, by demographics, Spain, March 2011
                                                                                            • Figure 78: Important factors when buying household cleaning products, by demographics, Italy, March 2011
                                                                                            • Figure 79: Most popular agreement with the statements on household cleaning products by demographics, UK, March 2011
                                                                                            • Figure 80: Next most popular agreement with the statements on household cleaning products, by demographics, UK, March 2011
                                                                                            • Figure 81: Most popular agreement with the statements on household cleaning products, by demographics, France, March 2011
                                                                                            • Figure 82: Next most popular agreement with the statements on household cleaning products, by demographics, France, March 2011
                                                                                            • Figure 83: Most popular agreement with the statements on Household cleaning products, by demographics, Germany, March 2011
                                                                                            • Figure 84: Next most popular agreement with the statements on household cleaning products, by demographics, Germany, March 2011
                                                                                            • Figure 85: Most popular agreement with the statements on household cleaning products, by demographics, Spain, March 2011
                                                                                            • Figure 86: Next most popular agreement with the statements on household cleaning products, by demographics, Spain, March 2011
                                                                                            • Figure 87: Most popular agreement with the statements on household cleaning products, by demographics, Italy, March 2011
                                                                                            • Figure 88: Next most popular agreement with the statements on household cleaning products, by demographics, Italy, March 2011
                                                                                            • Figure 89: Frequency of use of furniture polishers and dusters, by demographics, Germany, 2010
                                                                                            • Figure 90: Frequency of use of furniture polishers and dusters, by demographics, GB, 2010
                                                                                            • Figure 91: Frequency of use of floor polishes, by demographics, Spain, 2010
                                                                                            • Figure 92: Use of flooring products: cleaners, waxes, wipes, by demographics, France, 2010
                                                                                            • Figure 93: Use of window cleaning products, by demographics, France, 2010
                                                                                            • Figure 94: Use of oven cleaners, by demographics, France, 2010
                                                                                            • Figure 95: Frequency of use of oven cleaners, by demographics, Spain, 2010
                                                                                            • Figure 96: Frequency of use of oven cleaners, by demographics, GB, 2010

                                                                                        About the report

                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                        • The Consumer

                                                                                          What They Want. Why They Want It.

                                                                                        • The Competitors

                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                        • The Market

                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                        • The Innovations

                                                                                          New Ideas. New Products. New Potential.

                                                                                        • The Opportunities

                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                        • The Trends

                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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