How Amazon Continues to Raise the Bar - US - August 2019
"Amazon has raised the bar for retailers in ways big and small. Indeed, more than half of consumers agree that Amazon excels over other companies when it comes to making it easy to find what you want; offering a broad selection of products and brands; and creating an easy to use checkout process. Amazon has even invented its own “holiday.” Yet for companies competing with Amazon, the key issue is not the ways in which Amazon has raised the bar, but rather how it did it – and whether it will continue to hold that advantage going forward."
- Vince DiGirolamo, Director of Retail Research
This report looks at the following areas:
- A self-fulfilling prophecy
- The more the merrier
- From clicks back to bricks
- Who’s holding out?
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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