How Have Irish Companies and Consumers Embraced Online Shopping - Ireland - May 2010
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This report analyses the dynamics of the online retailing sector in Ireland, and assesses the factors driving and limiting growth in online shopping by Irish consumers.
Being a distribution channel rather than a market in its own right, in addition to encompassing a huge range of different product and service types, there are obvious difficulties in any attempt to quantify the market for online shopping. This is further complicated by the fact that a significant proportion of online shopping by Irish consumers is conducted through overseas or offshore retailers’ online websites. Such transactions are not recorded in official statistics.
Mintel has estimated the market size based on several key factors and data sources: government statistics from NISRA and CSO, previous Mintel market size estimates (see Online Shopping – Has It Reached Its Potential? – Ireland, December 2007) and using UK market trends as a benchmark. In addition, a number of trade contacts were consulted during the compilation of this report, including several high-profile retailers and industry experts regarding market size and market conditions.
This report covers most areas of online retailing, but excludes financial services and travel. For analysis of these sectors, please refer to the Mintel reports, Online Banking – Ireland, November 2009 and Airlines-Package Holidays Vs Online Holidays – Ireland, January 2009.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.