How Have Irish Companies and Consumers Embraced Online Shopping - Ireland - May 2010
This report analyses the dynamics of the online retailing sector in Ireland, and assesses the factors driving and limiting growth in online shopping by Irish consumers.
Being a distribution channel rather than a market in its own right, in addition to encompassing a huge range of different product and service types, there are obvious difficulties in any attempt to quantify the market for online shopping. This is further complicated by the fact that a significant proportion of online shopping by Irish consumers is conducted through overseas or offshore retailers’ online websites. Such transactions are not recorded in official statistics.
Mintel has estimated the market size based on several key factors and data sources: government statistics from NISRA and CSO, previous Mintel market size estimates (see Online Shopping – Has It Reached Its Potential? – Ireland, December 2007) and using UK market trends as a benchmark. In addition, a number of trade contacts were consulted during the compilation of this report, including several high-profile retailers and industry experts regarding market size and market conditions.
This report covers most areas of online retailing, but excludes financial services and travel. For analysis of these sectors, please refer to the Mintel reports, Online Banking – Ireland, November 2009 and Airlines-Package Holidays Vs Online Holidays – Ireland, January 2009.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.