How Online Shopping for Electronics is Evolving for Consumers - US - April 2019
Covered in this report
This report examines how consumers are shopping for electronics online and how that behavior has evolved. It also includes motivations for shopping for electronics online, what prevents consumers from doing so, and what online retailers can do to meet consumers’ needs.
This report builds on analysis presented in Mintel’s Online Shopping – US, May 2018; The Path to Online Purchase: Understanding the Consumer – US, December 2018; The State of the eCommerce Industry – US, January 2019; and Electronics Retailing – US, April 2019.
"Electronics is among the most successful categories in online retail and is second only to clothing for purchase among online shoppers. Unlike other categories where fit, style and quality are more varied (eg clothing, accessories, footwear, home décor), electronics can be more effectively evaluated online based on descriptions. For emerging technology products (eg smart speakers, wearable tech), brand reputation, reviews, and performance specifications provide shoppers with the information needed to feel confident to make a purchase. For products that have stronger interactive and sensory components (eg gaming consoles, TVs, computers) store visits to experience a product firsthand remain a necessary step along the path to purchase."
– Matt Lindner, Senior eCommerce Analyst
This report examines the following issues:
- Online shoppers expect to pay less
- Negative reviews, poor content deter online purchasing
- Online storefronts aren’t enough to convince most electronics shoppers to buy
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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