How Online Shopping for VMS is Evolving for Consumers - US - December 2019
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"Most consumers are generally comfortable with online purchasing, and the VMS market is emerging as a strong segment in this space. The VMS category is well-suited for online purchasing, with primarily shelf-stable products that ship easily and lend well to stocking up. Still, there are many obstacles, and some consumers, especially seniors, simply find it easier and more enjoyable to purchase VMS products in-store. Younger adults, especially parents, are more likely to be multi-channel shoppers, and will be key demographics for retailers and brands looking to increase online sales. Maintaining trust in the quality of products, while offering an efficient, informed shopping experience and lower prices, will be critical to growth of the VMS ecommerce market."
-Karen Formanski, Health and Wellness Analyst
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