How Social Media and Product Reviews Impact Online Shopping - US - November 2018
"Online purchasing decisions can be swayed by social media posts or the quality and tone of product reviews. Because consumers can’t see or feel products before buying online, they are looking to social media and product reviews to learn more about products, shape opinions, and determine whether or not to ultimately buy."
- Matt Lindner, Senior eCommerce Analyst
This report looks at the following areas:
- Social media and peer-generated content are crucial to selling online
- Video helps sell products and build relationships
- Building trust is essential
- Product reviews are paramount
- What’s next: More buying directly through social media, richer product reviews
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