Hybrid and Electric Cars - US - November 2012
£ 3,435.47 (Excl.Tax)Excl. Tax Buy Now
“Youth culture and car culture used to be one and the same, though this linkage is certainly no more. Ask teens today what they are interested in and they will mention the iPhone 5 or Facebook, a far cry from drag racing, drive-in movies, or a new Mustang. The fact that young consumers—both teens and Millennials—are less interested in or less likely to buy cars than they once were is an issue that presents a challenge for the entire auto industry. Perhaps no segment is more adversely affected by the loss of the young consumer as the hybrid and electric market, where automakers look to attract early adopters and those open to new technology, traditionally a role played by the young.”
– Bill Patterson, Analyst
Some questions answered in this report include:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.