Ice Cream and Dessert Shops - China - May 2019
Covered in this report
This report looks at consumers’ consumption habits of ice cream and desserts, visiting behaviour of ice cream and dessert shops, and attitudes towards these outlets and products.
Ice cream shops offer mainly ice cream products for either onthe-go consumption or with seating and table service available. Dessert shops are defined as outlets where desserts account for a sizeable part of sales with relatively restricted food and beverage menus. Furthermore, market value is based on expenditure in the ice cream and dessert shops.
“Indulgence is one of the main reasons for dessert consumption, and even more ice cream light users eat the product with this purpose in mind than heavy users. With rising health consciousness, consumers value both indulgence and health, so using more natural ingredients and adding more nutrition have become the most favoured premium factors. Beside more natural ingredients, consumers have high expectations for in-store environment.”
- Belle Wang, Associate Research Analyst
This report will look at the following areas:
- Enhance performance in the after-meal occasion
- Natural ingredients help desserts to go premium
- Consumers have high expectations for in-store environment
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