Ice Cream and Desserts - UK - June 2015
“There is no shortage of innovation in the ice cream and desserts market. There is nonetheless plenty of scope to take NPD in new directions to inject even more excitement into the category and grab the attention of experimental “foodie” consumers keen to step outside their comfort zone. Super sour flavours (as seen in the sugar confectionery market), spicy flavours and even savoury flavours all attract interest.”
– Emma Clifford, Senior Food Analyst
This report covers the following issues:
- Encouraging customisation can help to heighten consumers' engagement with desserts and ice cream
- Functionality can be further explored in the ice cream market
- There is no need to play it safe with NPD, with a more unconventional approach likely to reap rewards
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