Ice Cream and Frozen Novelties - Canada - May 2016
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Canadians love ice cream. Some 90% of Canadians claim to eat single flavoured ice cream during the warmer months and with the exception of gelato, more than half of Canadians claim to eat ice cream at some point. Even with ice cream and frozen treats’ relatively high penetration, the market has softened, falling to 6.8 litres per capita in 2015 from 7.7 in 2008, a trend that is occurring across many mature markets. An aging population heightening the importance of nutritional concerns is certainly factoring into the decline. In the face of demographic pressures, this Report identifies opportunities and what considerations are more likely to resonate with different segments to inform targeted innovation and messaging strategies.
This report examines the following issues:
For the purposes of this Report, Mintel has used the following definitions in soliciting consumer feedback:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.