Ice Cream and Frozen Novelties - US - May 2019
"Ice cream and frozen novelties are still freezer staples. However, sales in this mature market are mostly static. While traditional ice cream leads market share, shifts are in the works: the frozen yogurt/non-dairy segment has posted solid gains, aligning with broader consumer movement to incorporate plant-based foods into their diets. Frozen novelties are another bright spot, latching on to the broader snacking trend."
- Mimi Bonnett, Director - Food and Drink, Foodservice
This Report looks at the following areas:
- Limited room to grow
- The market is cluttered and complex
- Consumers are impulse driven – even in planned purchases
- Don’t forget the grown-ups
- Value-added innovation may cast the widest net
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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