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Ice Cream - Brazil - April 2018

"After years of decline, the ice cream market should grow again in 2018, so brands need to be prepared to meet consumers’ demands, which have changed. In order to do so, brands can invest in unique textures and flavors that add value to products and help improve customer loyalty, as well as healthy options for consumers concerned about their health. Furthermore, it is also important to offer more affordable products to stimulate the market in terms of volume, developing, for example, cheaper packages, generic options of well-known ingredients, and low-cost distribution formats.”
- Ana Paula Gilsogamo, Food and Drinks Analyst

This Report looks at the following areas:

  • Nonessential categories tend to take longer to recover from a recession
  • Health problems may negatively affect ice cream consumption
  • Premium brands and high added value products can be impacted
  • Innovative flavors and textures can appeal to consumers
  • Health concern can boost consumption of healthy ice creams
  • Ice creams can explore consumption as a snack
  • Search for healthy items can be a stimulus to try organic ice creams

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • Nonessential categories tend to take longer to recover from a recession
              • Health problems may negatively affect ice cream consumption
                • Premium brands and high added value products can be impacted
                  • Opportunities
                    • Innovative flavors and textures can appeal to consumers
                      • Health concern can boost consumption of healthy ice creams
                        • Ice creams can explore consumption as a snack
                          • Search for healthy items can be a stimulus to try organic ice creams
                            • Figure 1: Consumption and interest in innovation, February 2018
                          • What we think
                          • The Market – What You Need to Know

                            • The ice cream market drops in value but stabilizes in volume
                              • Health issues should influence the category
                              • Market Size and Forecast

                                • The ice cream market drops in value but stabilizes in volume
                                  • Figure 2: Retail sales of ice cream, by value and volume, 2012-2022
                                • The category should be able to resume value and volume growth
                                  • Figure 3: Forecast of retail sales of ice cream, by value, 2012-22
                                  • Figure 4: Forecast of retail sales of ice cream, by volume, 2012-22
                              • Market Drivers

                                • Falling inflation
                                  • Trade confidence slightly increases
                                    • Unemployment rate is still high
                                      • Aging population
                                        • 60% of Brazil’s adult population is overweight
                                          • Incidence of diabetes grows
                                            • Government action aims to reduce sugar consumption
                                              • Label changes include allergenic and lactose content
                                              • Key Players – What You Need to Know

                                                • Unilever leads the ice cream market
                                                  • Brands expand portfolio and distribution
                                                    • Organic ice creams and new flavors and textures bring innovation
                                                    • Market Share

                                                      • Unilever leads the ice cream market
                                                        • Figure 5: Shares in the ice cream retail market, by value – Brazil, 2016-17
                                                        • Figure 6: Shares in the ice cream retail market, by volume – Brazil, 2016-17
                                                    • Marketing Campaigns and Actions

                                                      • Ben & Jerry’s expands its distribution
                                                        • Figure 7: Ben & Jerry’s store inauguration – Iguatemi Shopping in Porto Alegre
                                                      • Kibon launches the Fruttare Muita Fruta line
                                                        • Figure 8: Fruttare Muita Fruta campaign
                                                      • Häagen-Dazs expands portfolio and launches new global positioning
                                                        • Mondelez and Froneri (Nestlé) launch Oreo ice cream line
                                                          • Figure 9: Oreo ice cream line – Partnership between Mondelez and Froneri
                                                        • Jundiá expands its Greek yogurt ice cream line
                                                          • Creme Mel launches a ready-to-drink milkshake
                                                            • Figure 10: Shake Creme Mel launching
                                                          • Churros brand invests in ice lollies without sticks
                                                            • Figure 11: oQualé campaign
                                                        • Who’s Innovating?

                                                          • Organic ice creams appeal to consumers
                                                            • Figure 12: Percentage of "natural" ice cream* launches, top countries, January 2015-December 2017
                                                          • New flavors attract the attention of consumers
                                                            • Figure 13: Percentage of the main ice cream* flavors, January 2013-December 2017
                                                            • Figure 14: Top 5 textures of ice cream*, January 2016-December 2017
                                                            • Figure 15: Ben & Jerry's campaign
                                                        • The Consumer – What You Need to Know

                                                          • Investing in smaller packages of standard pot ice cream
                                                            • Street vendors appeal to all socioeconomic groups
                                                              • Brands have the opportunity to explore the “cool down” effect even more
                                                                • Exclusive flavors can be a way to make consumers loyal
                                                                  • There is space for frozen fruit creams
                                                                    • Women show interest in customized ice creams
                                                                    • Type of Ice Cream Purchased

                                                                      • Investing in smaller packages of standard pot ice cream
                                                                        • Figure 16: Type of ice cream purchased, February 2018
                                                                      • Ice lollies without sticks with typical Brazilian flavors can appeal to consumers in the North and Northeast regions
                                                                        • Figure 17: Type of ice cream purchased, by socioeconomic group, February 2018
                                                                    • Venue of Ice Cream Purchase

                                                                      • Ice cream parlors have space to expand
                                                                        • Figure 18: Venue of ice cream purchase, February 2018
                                                                      • Street vendors appeal to all socioeconomic groups
                                                                        • Figure 19: Venue of ice cream purchase, "at a street vendor," by socioeconomic group, February 2018
                                                                    • Reasons for Purchase

                                                                      • Brands have the opportunity to explore the “cool down” effect even more
                                                                        • Figure 20: Reasons for purchase, February 2018
                                                                      • Consumption as a snack attract those aged 16-34
                                                                        • Figure 21: Reasons for purchase, by age, February 2018
                                                                        • Figure 22: McDonald's campaign
                                                                    • Purchase Drivers

                                                                      • Exclusive flavors can be a way to make consumers loyal
                                                                        • Figure 23: Purchase drivers, February 2018
                                                                      • Ice creams with natural ingredients appeal to those aged 35+
                                                                        • Figure 24: Purchase drivers, by age, February 2018
                                                                    • Ice Cream Statements

                                                                      • Lactose-free and indulgent ice creams can change perceptions
                                                                        • Figure 25: Ice cream statements, February 2018
                                                                      • Ice creams to store at home for children appeal to parents
                                                                        • Figure 26: Ice cream statements, by family composition, February 2018
                                                                    • Ice Cream Consumption Changes

                                                                      • There is space for frozen fruit creams
                                                                        • Figure 27: Ice cream consumption changes, February 2018
                                                                      • Private label ice creams have space to grow
                                                                      • Consumption and Interest in Innovation

                                                                        • Consumers have an interest in healthy options
                                                                          • Figure 28: Consumption and interest in innovation, February 2018
                                                                        • Women show interest in customized ice creams
                                                                          • Figure 29: Consumption and interest in innovation, by gender, February 2018
                                                                          • Figure 30: Sorvete da Sorte #casquinhascoloridas
                                                                        • Ice creams with hot toppings appeal to AB consumers
                                                                          • Figure 31: Consumption and interest in innovation, by socioeconomic group, February 2018
                                                                          • Figure 32: Ice Cream Fondue with Ben & Jerry's – Tastemade
                                                                      • Appendix – Abbreviations

                                                                        • Abbreviations
                                                                        • Appendix – Market Size and Forecast

                                                                          • Market and forecast
                                                                            • Figure 33: Retail sales of ice cream, by value and volume, 2012-22
                                                                            • Figure 34: Forecast of retail sales of ice cream, by value, 2012-22
                                                                            • Figure 35: Forecast of retail sales of ice cream, by volume, 2012-22
                                                                            • Figure 36: Shares in the ice cream retail market, by value – Brazil, 2016-17
                                                                            • Figure 37: Shares in the ice cream retail market, by volume – Brazil, 2016-17

                                                                        Ice Cream - Brazil - April 2018

                                                                        US $3,995.00 (Excl.Tax)