Ice Cream - China - June 2017
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“The challenges from non-retail channels urge ice cream manufacturers to bring more excitement, by emphasising naturalness and authenticity. In the meantime, consumers are still looking for indulgence, which should not be compromised. There is scope for ice cream as a mood food with a premium price, to sooth the stressful lives of the young generation.”
– Cheryl Ni, Research Analyst: Food & Drink
This Report discusses the following key topics:
The ice cream category in China has maintained an upward trend in retail market value, despite the decrease of volume consumption. Consumers opt for products using ingredients of better quality or delivering a more indulgent experience. Due to the changing dynamics of consumption occasion, family packs (both large tubs and assorted multipacks) will see further scope in the future.
The usage of natural ingredients will enhance brands’ image to win picky consumers’ hearts. Brands need to keep an eye on certain demographic groups (eg young males) to understand their particular unmet needs, as they might increase consumption volume and value once the category brings more excitement to them.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.