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Ice cream is a luxury product most often bought on impulse and sold at an affordable price. The French are fond of ice cream – penetration levels are high – but there has been a tendency to regard it as a table-based dessert, or a seasonal staple during the Festive season, rather than a snack-type treat to be eaten in fine weather. The range of flavours and offerings now available as dessert ice creams is vast and impressive.

Eight out of ten French adults are ice cream eaters. The development of 'snack lines' – individual, wrapped, sticks, cones and bars – which can be bought in multipacks, kept in the freezer and eaten on almost any occasion has helped boost the market.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

What's included

What's included

Table of contents

Table of contents

  1. Issues in the Market

      • Definition
        • Abbreviations
        • Market in Brief

          • A taste for luxury – but sparing
            • Not creatures of impulse?
              • Just desserts
                • Is ice cream incompatible with healthy?
                  • Older people don't eat ice cream
                    • Future
                    • Internal Market Environment

                      • Key points
                        • The impulse to indulgence
                          • Healthier makes little headway
                            • Ice cream symbiosis
                              • Into the freezer…
                                • Figure 1: Ownership of freezers and combined fridge/freezer, by demographic sub-group, 2008
                              • Seasonality – twin peaks
                                • Figure 2: Average temperature and rainfall in France
                            • Broader Market Environment

                              • Key points
                                • Ice cream – a recessionary treat?
                                  • Figure 3: Trends in French PDI, consumer expenditure and GDP, at current prices, 2004-14
                                • Rising employment makes everything more affordable – and vice versa
                                  • Figure 4: Trends in French employment, by gender, 2002-06
                                • The imperatives of an ageing population
                                  • Figure 5: Trends in French population, by age, 2003-13
                                • Smaller packs for smaller households?
                                  • Figure 6: The changing French household structure, 2003-07
                              • Who’s Innovating?

                                • Key points
                                  • The French get much attention
                                    • Figure 7: Percentage of new product launches, by country, 2006-09*
                                    • Figure 8: Percentage of new product launches, by category, 2006-09
                                  • Picard commands enterprise
                                    • Figure 9: Percentage of new product launches, by manufacturer, 2006-09
                                  • Indulgence stays centre stage – but healthiness takes a bow
                                    • Figure 10: New product launches in ice cream, by positioning, 2006-09
                                  • Trends illustrated
                                    • Character merchandising
                                      • Economy
                                        • A cue from other food sectors
                                          • Healthier options
                                            • Keeping the dream alive…
                                              • The appeal of the exotic
                                                • To every ice, there is a season…
                                                  • Own-label covers all the bases
                                                  • Market Size and Forecast

                                                    • Key points
                                                      • Volumes icy – but value growth less chilled
                                                        • Figure 11: French retail volume and value sales of ice cream, 2004-14
                                                        • Figure 12: Percentage change year on year, by volume and value, 2004-14
                                                      • Take-home outperforms impulse
                                                        • Figure 13: French retail sales of take-home ice cream, by volume and value, at current and constant prices, 2004-14
                                                        • Figure 14: French retail sales of impulse ice cream, by volume and value, at current and constant prices, 2004-14
                                                      • The future
                                                        • Factors used in the forecast
                                                        • Segment Performance

                                                          • Key points
                                                            • Let's eat at home
                                                              • Figure 15: French retail sales of ice cream, volume and value, by sector, 2006-09
                                                            • Snack lines drive growth in take-home
                                                              • Figure 16: French retail sales of take home ice cream, by segment, 2006-09
                                                            • Whilst the impulse is to wrapped, not scooped
                                                              • Figure 17: French retail sales of impulse ice cream, by segment, 2006-09
                                                          • Market Share

                                                            • Key points
                                                              • Big boys rule – but smaller players not completely frozen out
                                                                • Figure 18: Manufacturers’ value shares in take home sales of ice cream, 2006-09
                                                            • Companies and Products

                                                              • Unilever Glaces
                                                                • Nestlé Grand Froid
                                                                  • Rolland
                                                                    • Masterfoods
                                                                      • General Mills
                                                                        • Boncolac
                                                                        • Channels to Market

                                                                          • Key points
                                                                            • GMS rules the market – but home delivery supports growth
                                                                              • Figure 19: Sales of take home ice cream, by outlet type, 2006-09
                                                                          • The Consumer – Pan-European Overview

                                                                            • Key points
                                                                              • A taste for ice cream
                                                                                • Figure 20: Penetration of ice cream, by country, 2008
                                                                            • The Consumer – Trends in France

                                                                              • Key points
                                                                                • Fewer are eating it
                                                                                  • Figure 21: Penetration of ice cream, France 2004-08
                                                                                • Hands off my ice cream
                                                                                  • Figure 22: Penetration of ice cream in tubs and blocks, by type, France 2005-08
                                                                                • Bars and cones do well
                                                                                  • Figure 23: Penetration of ice cream in bars and sticks, by type, France 2005-08
                                                                              • The Consumer – Usage and Attitudes

                                                                                • Key points
                                                                                  • Not yet an everyday treat
                                                                                    • Figure 24: Penetration and frequency of ice cream consumption, France 2008
                                                                                  • Ice cream for the kids
                                                                                    • Demographic profile
                                                                                      • Figure 25: Penetration and frequency of ice cream in tubs and blocks, France 2008
                                                                                      • Figure 26: Penetration and frequency of ice cream bars and sticks, France 2008
                                                                                  • The Consumer - Attitudes

                                                                                    • Key points
                                                                                      • 'Healthier' may attract women
                                                                                        • Figure 27: Attitudes towards health and diet, France 2008
                                                                                      • Reluctant snackers eat fewer ice cream bars
                                                                                        • Figure 28: Attitudes towards health and diet, France 2008
                                                                                      • Keep out the additives – and keep prices down
                                                                                        • Figure 29: Attitudes towards shopping, France 2008
                                                                                      • Detailed demographics
                                                                                        • Figure 30: Penetration of ice cream in tubs and blocks, France 2008
                                                                                        • Figure 31: Penetration of ice cream in bars and sticks, France 2008

                                                                                    About the report

                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                    • The Consumer

                                                                                      What They Want. Why They Want It.

                                                                                    • The Competitors

                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                    • The Market

                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                    • The Innovations

                                                                                      New Ideas. New Products. New Potential.

                                                                                    • The Opportunities

                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                    • The Trends

                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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