Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

As a fall in core users and scrutiny of healthiness will put ice cream under pressure, better-for-you variants and elevated indulgence hold potential for growth.

Hanna Mansour, Food & Drink Analyst, Germany

EXECUTIVE SUMMARY

  • Market context
  • Mintel predicts
  • What consumers want and why
  • Opportunities
  • The competitive landscape
  • Marketing mix

MARKET DRIVERS

WHAT CONSUMERS WANT AND WHY

  • Ice cream usage
  • Behaviours relating to ice cream
  • Factors to prompt eating ice cream more often
  • Further behaviours related to ice cream
  • Attitudes towards ice cream

LAUNCH ACTIVITY AND INNOVATION

  • Advertisement

MARKET SHARE

  • Retail market share of ice cream by value and volume, 2017-18

MARKET SEGMENTATION, SIZE AND FORECAST

  • Market size and forecast

APPENDIX

  • Appendix – products covered, abbreviations and consumer research methodology
  • Appendix – market size and forecast
  • Germany: value retail sales of ice cream, 2014-24
  • Germany: volume retail sales of ice cream, 2014-24
  • Germany: retail value sales of ice cream, best- and worst-case forecast, 2019-24
  • Germany: retail volume sales of ice cream, best- and worst-case forecast, 2019-24

What's included

What's included

Table of contents

Table of contents

  1. Executive Summary

    • Market context
    • [Graph] Germany: frequency of use of ice cream, by age and parental status, August 2019
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: types of ice cream eaten in the last three months, August 2019
    • [Graph] Germany: selected factors to prompt more frequent ice cream usage, August 2019
    • Opportunities
    • The competitive landscape
    • Marketing mix
  2. Market Drivers

    • [Graph] Germany: dairy avoidance in the household, by age of respondent, Q4 2018
    • [Graph] Germany: average temperature, April-October, 2016-19
    • [Graph] Germany: population by age group, 2014-24
  3. WHAT CONSUMERS WANT AND WHY

    • Ice cream usage
    • [Graph] Germany: types of ice cream eaten in the last three months, August 2019
    • [Graph] Germany: frequency of use of ice cream, by age and parental status, August 2019
    • Behaviours relating to ice cream
    • [Graph] Germany: behaviours relating to ice cream, August 2019
    • [Graph] Germany: ice cream product launches by texture references on-pack, 2016-19
    • Factors to prompt eating ice cream more often
    • [Graph] Germany: factors to prompt more frequent ice cream usage, August 2019
    • [Graph] Europe: low calorie dairy ice cream usage in selected countries, 2019
    • [Graph] Germany: perceptions of sugars and sweeteners as healthy, 2018
    • [Graph] Germany: launches of ice cream with all-natural or no additives/preservatives claim, 2015-19
    • [Graph] Germany: share of launches with high/added protein claims of all ice cream launches, 2015-19
    • Further behaviours related to ice cream
    • [Graph] Germany: further behaviours related to ice cream, August 2019
    • [Graph] Germany: agreement with the statement "I'd like to try more ice creams from other countries", by age, August 2019
    • Attitudes towards ice cream
    • [Graph] Germany: attitudes towards ice cream, August 2019
  4. LAUNCH ACTIVITY AND INNOVATION

    • [Graph] Germany: share of product launches in retail ice cream market by type, 2015-19
    • [Graph] Germany: vegan claims in ice cream product launches, 2015-19
    • [Graph] Germany: ice cream launches by top 10 ultimate companies, 2015-19
    • [Graph] Germany: launches of low calorie/sugar ice cream, 2015-19
    • Advertisement
  5. MARKET SHARE

    • [Graph] Germany: company retail market share of ice cream by volume and value, 2017-18
    • Retail market share of ice cream by value and volume, 2017-18
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Market size and forecast
    • [Graph] Germany: retail volume sales of ice cream, by segment, 2016-18
    • [Graph] Germany: value retail sales of ice cream, by segment, 2016-18
  7. APPENDIX

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast
    • Germany: value retail sales of ice cream, 2014-24
    • Germany: volume retail sales of ice cream, 2014-24
    • Germany: retail value sales of ice cream, best- and worst-case forecast, 2019-24
    • Germany: retail volume sales of ice cream, best- and worst-case forecast, 2019-24

This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

  • The Consumer

    What they want. Why they want it.

  • The Competitors

    Who’s winning. How to stay ahead.

  • The Market

    Size, segments, shares and forecasts: How it all adds up.

  • The Innovations

    New ideas. New products. New potential.

  • The Opportunities

    Where the white space is. How to make it yours.

  • The Trends

    What’s shaping demand – today and tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

Trusted by companies. Big and small.