Ice Cream - Germany - September 2009
US $602.22 (Excl.Tax)Excl. Tax Buy Now
The German ice cream market has been on a downwards trend in both volume as well as value sales since mid-decade. The market is worth an estimated €3,016 million in 2009, a fall of 2% on 2008. While sales of impulse ice cream have been declining in both volume and value since 2005, take-home ice cream at least did well in value terms in 2008, profiting both from a general rise in prices and a number of successful premium lines.
While the main thrust of demand is towards indulgent, hedonistic products, suppliers including leaders Unilever with its Langnese brand and Nestlé with Schöller and Mövenpick also launched a number of healthier lines such as low-fat, low-sugar and low-calorie, hoping to widen the consumer base to include more women and elderly Germans.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.