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Description

Description

"Brazil’s ice cream market should continue to face the challenges imposed by the country’s economic difficulties and the population’s greater health concerns. Brands and companies, however, have the opportunity to overcome these barriers by investing in technologies that make it possible to develop healthier formulations and at the same time maintain the indulgent appeal, a characteristic highly valued by ice cream consumers.”

– Laura Menegon, Food and Drinks Junior Specialist

This Report looks at the following areas:

  • How the COVID-19 outbreak impacts consumer behaviors and the ice cream products market and ice cream parlors
  • How the market will fare the post-COVID-19 slowdown
  • Consumers’ ice cream behaviors and usage of products
  • Launch activity and consumer interest in innovation

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Challenges
              • COVID-19 worsens Brazil’s economic situation
                • Brands urged to offer sugar-free alternatives as diabetes incidence grows
                  • High fat content is a barrier for parents
                    • Opportunities
                      • COVID-19 drives the creation of new laws and incentives
                        • Plant-based ice creams have space to grow
                          • Brands that support local communities gain loyal customers
                            • What we think
                            • The Impact of COVID-19 on Ice Cream

                                • Figure 1: Short, medium and long term impact of COVID-19 on ice cream, April 2020
                              • Opportunities and Threats
                                • Consumers have health problems but want indulgence to cope with anxiety
                                  • Price is a barrier for 43% of consumers
                                    • Private labels can offer more ice creams as snacks
                                      • Foodservice is forced to adapt now, but has to start thinking about the longer term
                                        • Impact on the ice cream market
                                          • While online grocery shopping has not surged, local store visits have increased
                                            • Brand actions during the pandemic will be remembered at the store shelf
                                              • How the crisis will affect ice cream’s key consumer segments
                                                • Supermarkets can win more young consumers who have been forced to migrate away from street vendors
                                                  • Brands can help parents to make healthy ice cream treats at home
                                                    • How a COVID-19 recession will reshape the ice cream industry
                                                      • With unemployment rates forecasted to rise, informal jobs might increase
                                                        • Ice cream can be an option for immunity-boosting food
                                                          • COVID-19: Brazil context
                                                          • Market Drivers

                                                            • Impact of COVID-19 in Brazil
                                                              • New laws and incentives
                                                                • COVID-19 worsens Brazil’s economic situation
                                                                  • Growing incidence of diabetes should increase demand for sugar-free products
                                                                  • Key Players – What You Need to Know

                                                                    • Unilever and Nestlé account for more than 50% market share
                                                                      • Partnerships bring the Extend My Brand concept to the ice cream market
                                                                        • Plant-based ice creams have space to grow
                                                                          • Salt & Straw stands out for supporting local producers
                                                                          • Market Share

                                                                            • Unilever and Nestlé dominate the market
                                                                              • Figure 2: Shares in the ice cream retail market, by volume – Brazil, 2017-18
                                                                              • Figure 3: Shares in the ice cream retail market, by value – Brazil, 2017-18
                                                                          • Marketing Campaigns and Actions

                                                                            • Ben & Jerry’s launches new flavor in partnership with Netflix
                                                                              • Figure 4: Netflix & Chill’d campaign – Brazil, January 2020
                                                                            • Rochinha partners with a soccer stadium to launch themed flavor
                                                                              • Kibon makes partnerships for summer
                                                                                • Fini launches ice cream range inspired by its products
                                                                                  • Chiquinho launches shake in partnership with Mondelez
                                                                                    • Figure 5: Chiquinho Sorvetes #ShakeMixVibes campaign featuring Maisa & Luan Santana
                                                                                • Who’s Innovating?

                                                                                  • No additives/preservatives ice creams can be marketed as healthy snacks
                                                                                    • Figure 6: Launches of ice creams with healthy* claims – top 5 countries, 2017-19
                                                                                  • Plant-based ice creams have space to grow
                                                                                    • Figure 7: Launches of ice creams by subcategory – global, 2017-19
                                                                                • Case Studies

                                                                                  • Salt & Straw stands out for supporting local producers
                                                                                    • Van Leeuwen’s success is based on high quality ingredients and Instagrammable look
                                                                                    • The Consumer – What You Need to Know

                                                                                      • Brands that support local communities gain loyal customers
                                                                                        • Supermarkets can absorb demand from young consumers
                                                                                          • Permissible indulgence can boost consumption frequency
                                                                                            • Organic ingredients appeal to women
                                                                                              • High fat content is a barrier
                                                                                                • Non-melting ice cream can boost consumption out of home
                                                                                                  • Bubble tea flavors can appeal to Brazilians
                                                                                                  • Ice Cream Purchase

                                                                                                    • Brands that support local communities gain loyal customers
                                                                                                      • Figure 8: Ice cream purchase – Brazil, February 2020
                                                                                                    • Freeze pops can draw inspiration from the juice category
                                                                                                    • Ice Cream Purchase Venue

                                                                                                      • Ice cream parlors need to innovate during the isolation period
                                                                                                        • Figure 9: Ice cream purchase venue – Brazil, February 2020
                                                                                                      • Supermarkets can absorb demand from young consumers
                                                                                                        • Figure 10: Ice cream purchase venue, street vendor, by age group – Brazil, February 2020
                                                                                                    • Consumption Frequency

                                                                                                      • Permissible indulgence can boost consumption frequency
                                                                                                        • Figure 11: Consumption frequency – Brazil, February 2020
                                                                                                      • Soft serve ice creams can be offered for consumption at home
                                                                                                        • Figure 12: Consumption frequency, by children living in the household – Brazil, February 2020
                                                                                                    • Consumption Occasions

                                                                                                      • Organic ingredients appeal to women
                                                                                                        • Figure 13: Consumption occasions, to satisfy a sweet craving, by gender – Brazil, February 2020
                                                                                                      • Ice cream with relaxing ingredients can appeal to young consumers
                                                                                                        • Figure 14: Consumption occasions, to relax while doing something stressful, by age group – Brazil, February 2020
                                                                                                    • Barriers to Eating More Often

                                                                                                      • Satiety ingredients can attract young consumers
                                                                                                        • Figure 15: Barriers to eating more often, it doesn’t satisfy my hunger, by age group – Brazil, February 2020
                                                                                                      • High fat content is a barrier
                                                                                                        • Figure 16: Barriers to eating more often, high in fat, by children living in the household – Brazil, February 2020
                                                                                                    • Attitudes and Behavior toward Ice Cream

                                                                                                      • Non-melting ice cream can boost consumption out of home
                                                                                                        • Figure 17: Attitudes and behavior toward ice cream – Brazil, February 2020
                                                                                                      • Ice cream can position as an affordable dessert in restaurants
                                                                                                        • Figure 18: Attitudes and behavior toward ice cream, ice cream is cheaper than most other desserts, by purchase venue – Brazil, February 2020
                                                                                                    • Consumption and Interest in Innovation

                                                                                                      • Ice cream with probiotics can attract women
                                                                                                        • Figure 19: Consumption and interest in innovation, ice cream with probiotics, by gender – Brazil, February 2020
                                                                                                      • Bubble tea flavors can appeal to Brazilians
                                                                                                        • Figure 20: Consumption and interest in innovation, ice cream with Brazilian regional flavors – Brazil, February 2020
                                                                                                    • Appendix – Abbreviations

                                                                                                      • Appendix – Market Size and Market Share

                                                                                                        • Market size
                                                                                                          • Figure 21: Retail sales of ice creams, by value – Brazil, 2014-19
                                                                                                          • Figure 22: Retail sales of ice creams, by volume – Brazil, 2014-19
                                                                                                        • Market share
                                                                                                          • Figure 23: Shares in the ice cream retail market, by volume – Brazil, 2017-18
                                                                                                          • Figure 24: Shares in the ice cream retail market, by value – Brazil, 2017-18

                                                                                                      About the report

                                                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                      • The Consumer

                                                                                                        What They Want. Why They Want It.

                                                                                                      • The Competitors

                                                                                                        Who’s Winning. How To Stay Ahead.

                                                                                                      • The Market

                                                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                      • The Innovations

                                                                                                        New Ideas. New Products. New Potential.

                                                                                                      • The Opportunities

                                                                                                        Where The White Space Is. How To Make It Yours.

                                                                                                      • The Trends

                                                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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