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Italian sales of ice cream (not including artisanal) are expected to reach €1.7 million in 2009, declining by 1% on 2008. Volumes are expected to reach 202,000 tonnes, registering decline of around 1%. Sales are sluggish, with volume sales falling by over 6% between 2004 and 2009. Sales of artisanal ice cream, however, are booming, as this ice cream is perceived to be of higher quality. Value sales reached €9 million in 2008, growing by 8% on the previous year. Italians love ice cream and penetration is estimated at around 90-95%, but consumption remains mainly concentrated during the summer season and remains below other countries such as New Zealand and the US, possibly due to the fact that Italians are very weight conscious.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

What's included

What's included

Table of contents

Table of contents

  1. Issues in the Market

      • Definition
        • Abbreviations
        • Market in Brief

          • Sales are sluggish
            • Take-home ice creams perform better
              • Concentration is high
                • On-trade channels dominate
                  • Future
                  • Internal Market Environment

                    • Key points
                      • Italians and ice cream
                        • And something to eat with others
                          • Warm summer drives sales
                            • GMO ice cream
                            • Broader Market Environment

                              • Key points
                                • Ageing population
                                  • Figure 1: Trends in Italian population, by age, 2003-13
                                • Consumer expenditure
                                  • Figure 2: Trends in Italian PDI (at constant prices), consumer expenditure and GDP (at current prices), 2004-14
                              • Who’s Innovating?

                                • Key points
                                  • Innovation in Italy at a low
                                    • Figure 3: Percentage of new product launches, by country, 2006-09
                                    • Figure 4: Percentage of new product launches, by category, 2006-09
                                    • Figure 5: Percentage of new product launches, by manufacturer, 2006-09
                                  • Trends in ice cream NPD
                                    • Figure 6: New product launches in ice cream, by positioning, 2006-09
                                  • Health and waist
                                    • Children’s products popular
                                      • And indulgence for adults
                                        • New ways to eat ice cream
                                          • Artisanal ice cream
                                          • Market Size and Forecast

                                            • Key points
                                              • Ice cream market in decline
                                                • Figure 7: Italian retail volume and value sales of industrial ice cream, 2004-14
                                                • Figure 8: Year on year change in volume and value, by %, 2004-14
                                                • Figure 9: Italian retail value sales of ice cream, by sector, 2006-09
                                              • Prospects
                                                • Factors used in the forecast
                                                • Segment Performance

                                                  • Key points
                                                    • Take-home ice cream
                                                      • Figure 10: Italian retail value sales of take-home ice cream, at current and constant prices, 2004-14
                                                      • Figure 11: Italian retail sales of take-home ice cream, by type, 2006-09
                                                    • Impulse ice cream
                                                      • Figure 12: Italian value sales of impulse ice cream, at current and constant prices, 2004-14
                                                      • Figure 13: Italian value sales of impulse ice cream, by type, 2006-09
                                                  • Market Share

                                                    • Key points
                                                      • Take-home ice cream
                                                        • Figure 14: Manufacturers/brands’ value shares in take-home sales of ice cream, 2006-09
                                                        • Figure 15: Manufacturers’ value shares of wrapped impulse ice cream sales, 2006-09
                                                    • Companies and Products

                                                      • Algida (Unilever)
                                                        • Nestlé
                                                          • Sammontana
                                                          • Channels to Market

                                                            • Key points
                                                              • Supermarkets take greatest share
                                                                • Figure 16: Italian value sales of take-home ice cream, by outlet type, 2006-09

                                                            About the report

                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                            • The Consumer

                                                              What They Want. Why They Want It.

                                                            • The Competitors

                                                              Who’s Winning. How To Stay Ahead.

                                                            • The Market

                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                            • The Innovations

                                                              New Ideas. New Products. New Potential.

                                                            • The Opportunities

                                                              Where The White Space Is. How To Make It Yours.

                                                            • The Trends

                                                              What’s Shaping Demand – Today And Tomorrow.

                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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