Ice Cream - UK - July 2011
US $2,490.56 (Excl.Tax)Excl. Tax Buy Now
"The consumer research for this report suggests opportunities for brands to engage consumers through factors other than price. While there is only limited interest in the low-fat and low-calorie proposition, added health sparks an interest among a sizeable minority. Flavour development can also play a role in engaging consumers, with nearly half of users reporting to like to try exotic and unusual flavours."
– Kiti Soininen, Head of UK Food and Drink Research
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.