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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Travel and Tourism - Iceland market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • What caused the drop in foreign arrivals in early 2019?
  • Why are more tourists opting for camping?
  • What makes Reykjavik and its surrounding area so popular?
  • How quickly is Iceland’s tourism industry likely to recover from the bankruptcy of Wow Air?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The low value of the Iceland Krona has helped to boost the export sector (ie making Iceland’s goods and services cheaper than before). The travel industry has been part of that bonanza, resulting in a rise in tourism revenues and an increased share of Iceland’s exports – from 26.4% of total exports in 2013 to 42% in 2017 Jessica Kelly
Senior Tourism Analyst


What's included

What's included

Table of contents

Table of contents

  1. Iceland: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • An outdoor playground
                  • The foodie scene
                    • Festivals and events
                      • Reykjavik
                        • The Blue Lagoon
                          • The Golden Circle Route
                          • Tourism and the Economy

                              • Figure 1: Revenues from exports, showing tourism’s share, 2013-17
                              • Figure 2: Spending by international visitors & tourists, 2013-17
                            • Impact of travel and tourism industry on jobs and GDP
                            • Arrivals

                              • International
                                • Figure 3: International tourist arrivals, Northern Europe, 2013-17
                              • Will the surge continue?
                                • Who travels to Iceland?
                                  • Figure 4: International arrivals by nationality, 2015-17
                                • Domestic
                                  • Figure 5: Number of guest nights in hotels & guesthouses spent by domestic travellers, 2014-17
                              • Market Characteristics

                                • International
                                  • Purpose of visit
                                    • Seasonality
                                      • Figure 6: Monthly passenger traffic at all Icelandic airports showing seasonality, 2015-17
                                    • Length of stay
                                      • Domestic
                                        • Purpose of visit
                                          • Seasonality
                                            • Length of stay
                                            • Transport

                                                • Air
                                                  • Figure 7: Passenger traffic through Keflavik International Airport, 2014-18
                                                • Iceland’s carriers are facing financial difficulties
                                                  • Reykjavik Airport
                                                    • Road/Rail
                                                      • Sea
                                                        • The cruise sector
                                                          • Figure 8: International cruise ship passengers – Reykjavik, 2008-18
                                                      • Accommodation

                                                          • Figure 9: Number of guest nights registered by domestic & international tourists in accommodations other than hotels & guesthouses, 2015-17
                                                        • Iceland’s classification system
                                                          • Room stock and occupancy rates
                                                            • Local chain hotels
                                                              • Meetings, incentives, conferences & exhibitions
                                                              • Tourism News

                                                                  • Promotion and marketing
                                                                  • What Next?

                                                                    About the report

                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                    • The Consumer

                                                                      What They Want. Why They Want It.

                                                                    • The Competitors

                                                                      Who’s Winning. How To Stay Ahead.

                                                                    • The Market

                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                    • The Innovations

                                                                      New Ideas. New Products. New Potential.

                                                                    • The Opportunities

                                                                      Where The White Space Is. How To Make It Yours.

                                                                    • The Trends

                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.