Improving the Home - US - November 2019
"Americans are investing in their homes, undertaking a range of décor- and lifestyle-related projects that allow them to create a home that reflects their personal style, as opposed to sticking to necessary maintenance. As younger generations engage in discretionary projects to create a home that meets their design and functional needs, retailers and brands will have a prime opportunity to engage and empower DIYers and maintain market growth."
- Rebecca Cullen, Household Care Analyst
This Report will cover the following areas:
- Nearly one third disengaged in DIY category
- Lack of time, confidence and tools may limit participation
- Lack of trust and quality work prove challenging for on-demand services
- All the single ladies – Put your hammers up!
- Pride and emotional benefits motivate home projects
- Younger, less-affluent consumers are important demographic for on-demand services
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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