In-home Entertainment - Ireland - February 2010
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The recession has accelerated ‘the move indoors’ by Irish consumers, however it is by no means an overnight phenomenon. The in-home entertainment trend has also been buoyed by innovation in technology, competitive pricing strategies and ‘newer’ technology becoming more mainstream and integrated in the home environment.
With disposable income still declining however, many consumers are being forced to compromise on costly upgrades - despite the appeal of new entertainment gadgets. Providers are nevertheless adding value by offering consumers increased flexibility in terms of when, where and what they watch and listen to.
What changes in technology have been important in shaping the in-home entertainment market?
How receptive are Irish consumers to ‘new’ in-home entertainment products?
What aspects of in-home entertainment are most important for Irish consumers?
What will the recession mean for sales of in-home entertainment goods?
How important is in-home entertainment in relation to other activities?
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