In-home Entertainment - Ireland - February 2010
The recession has accelerated ‘the move indoors’ by Irish consumers, however it is by no means an overnight phenomenon. The in-home entertainment trend has also been buoyed by innovation in technology, competitive pricing strategies and ‘newer’ technology becoming more mainstream and integrated in the home environment.
With disposable income still declining however, many consumers are being forced to compromise on costly upgrades - despite the appeal of new entertainment gadgets. Providers are nevertheless adding value by offering consumers increased flexibility in terms of when, where and what they watch and listen to.
What changes in technology have been important in shaping the in-home entertainment market?
How receptive are Irish consumers to ‘new’ in-home entertainment products?
What aspects of in-home entertainment are most important for Irish consumers?
What will the recession mean for sales of in-home entertainment goods?
How important is in-home entertainment in relation to other activities?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.