In-store Bakeries - US - August 2010
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In-store bakeries (ISBs), or on-site bakeries located in grocery stores, mass merchandisers or other food stores, are an important channel for the sale of breads, cakes and other baked goods and are expected to generate more than $11 billion in revenue in 2010. The ISB is well positioned to take advantage of the natural and organic demands of today’s consumer, especially as they increasingly expect to find these products in the supermarket and not just specialty stores. This report offers in-depth perspectives and recommended strategies for success in the ISB market, including:
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