In-store Bakeries - US - June 2015
"In-store bakeries will continue their recent pattern of sustained, if not spectacular, sales growth, particularly as innovation in baked items deliver healthier indulgences and more convenient breakfast baked goods. With a fairly sizable portion of consumers not even thinking of their in-store bakery as an option for breads and other baked goods, retailers should concentrate on improving product quality and introducing consumers to the available products. Furthermore, mass merchandisers and natural food stores are likely to increase their attention on their in-store bakeries and present greater competition to supermarkets, particularly in the area of natural/organic and allergen-free baked goods."
This report covers the following issues:
- Increased growth expected for in-store bakeries
- Desserts dominate in-store bakeries
- In-store bakeries face competition from their own stores
The potential for in-store bakeries is strong, particularly for retailers able to merge consumer desires for convenience and health in breakfast options. While specialty cakes resonate most strongly with larger households, the overall trend is toward smaller households, suggesting in-store bakeries should focus their efforts on more portion-controlled options that meet or exceed consumer health demands.
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